The shifting landscape of Google Search and AI Content Generation
The shifting landscape of Google Search and AI Content Generation

2024 has been an interesting year for the world so far. Perhaps the biggest changes, however, have not been quite as devastating as a giant hurricane, nor as dramatic as an election. They happened in a world not visible without the use of a device: the online world.

Hector Westcroft

Written by Hector Westcroft

Choosing the right CMS for your business website
Choosing the right CMS for your business website

Choosing the right CMS for your business website involves comparing platforms that offer unique benefits in terms of flexibility, scalability, and ease of use.

Hector Westcroft

Written by Hector Westcroft

We Create Digital sponsors local children's football team
We Create Digital sponsors local children’s football team

We’re proud to announce our sponsorship of the kit for a local children’s football team in Coggeshall. This sponsorship reinforces our commitment to the local community and the values of teamwork, fun, and inclusivity that sport brings to young people.

Hector Westcroft

Written by Hector Westcroft

Most Asked Website Navigation Questions
Most Asked Website Navigation Questions

We created this shortlist of the most common website navigation questions to shed some light, point to resources that might be helpful and (hopefully) provide clear, succinct answers. If course if you have additional questions please let us know and we will be happy to help! 

Hector Westcroft

Written by Hector Westcroft

Internet Business Insights in 2024
Internet Business Insights in 2024

The internet in 2024 is a constantly shifting and evolving marketplace. When considering specific habits between individuals in the retail space and business users in a commercial setting, there are some interesting insights and trends that have begun to emerge.

Hector Westcroft

Written by Hector Westcroft

8 minute read

Meeting the needs of commercial & retail customers
Meeting the needs of commercial & retail customers

Many companies we work with supply products to both trade (or commercial) customers and also provide products and services to retail customers. Often they have concerns about how they can provide a single website that meets the needs of both customer types effectively. 

Hector Westcroft

Written by Hector Westcroft

Beware, AI Content Detection is now more powerful
Beware, AI Content Detection is now more powerful

AI generated content is widely considered to be quite advanced now with the rise of chat GPT. The question is, can AI generated content be recognised and is it a good idea to use AI content for SEO?

Hector Westcroft

Written by Hector Westcroft

Defining digital marketing | charm vs charisma
Defining digital marketing | charm vs charisma

There are key factors which can have a giant impact on the way a company utilises digital marketing. In order to be effective, these factors should be well understood and utilised to promote long-term growth.

Hector Westcroft

Written by Hector Westcroft

5 simple ways you can use new technology to grow online
5 simple ways you can use new technology to grow online

There are simple technologies and approaches which have empowered companies to take big leaps forward. Here we will discuss five key technology advances that most companies can use to enhance their online presence, easily and cost-effectively.

Hector Westcroft

Written by Hector Westcroft

Introducing Donna, our new Account Manager
Introducing Donna, our new Account Manager

Find out more about Donna Reid, who has joined our team as Account Manager.

Hector Westcroft

Written by Hector Westcroft

What is the difference between a web app and a website
What is the difference between a web app and a website

There is some confusion in the business world about web apps vs websites, and whether they are the same thing. The answer (like most things worth knowing), is a little complicated but we are here to help shed some light on the topic!

Hector Westcroft

Written by Hector Westcroft

4 minute read

“What is Laravel?”
“What is Laravel?”

Many people are interested in the Laravel framework because they know it can help them grow their business, however they have a hard time understanding exactly how it works. We are here to help explain.

Hector Westcroft

Written by Hector Westcroft

4 minute read

What is FigJam? Unlocking collaborative creative planning
What is FigJam? Unlocking collaborative creative planning

FigJam is the online collaborative whiteboard for teams that is bringing back post-its while doing so much more.

Hector Westcroft

Written by Hector Westcroft

4 minute read

Understanding carbon accounting: A non-technical guide for businesses
Understanding carbon accounting: A non-technical guide for businesses

In an era marked by growing environmental concerns, businesses across the globe are increasingly recognising the importance of sustainability and reducing their carbon footprints. One crucial way that can help businesses achieve these goals is carbon accounting. 

Hector Westcroft

Written by Hector Westcroft

4 minute read

5 online tools to empower your website for success
5 online tools to empower your website for success

In this article, we explore five powerful online tools that can help you to improve your website’s performance, enhance user experience, and make data-driven decisions for your business growth.

Hector Westcroft

Written by Hector Westcroft

4 minute read

Google Analytics and the impending migration date
Google Analytics and the impending migration date

Last year Google announced that from July 1st 2023, Universal Analytics will no longer be available for processing data and if people want to continue to use Google Analytics then it must be through the GA4 platform.

Hector Westcroft

Written by Hector Westcroft

5.5 minute read

Is content still King? The rise of AI content generation (and what it means for marketing)
Is content still King? The rise of AI content generation (and what it means for marketing)

With the rise of artificial intelligence (AI), should companies start to think differently about content and how can they leverage these new tools themselves to help grow sales? 

Hector Westcroft

Written by Hector Westcroft

Another sustainable website launched
Another sustainable website launched

We have worked with the North Essex Economic Board to produce their new website and we are proud to say that it produces less carbon than 95% of other websites*.

Hector Westcroft

Written by Hector Westcroft

1% for the Planet
1% for the Planet

We have joined 1% for the Planet as members of their network. One Percent for the Planet members assist nonprofit organisations that protect land, forests, rivers, oceans and also encourage sustainable methods of energy production.

Hector Westcroft

Written by Hector Westcroft

Understanding Digital Advertising
Understanding Digital Advertising

Many businesses know and use Digital Advertising to help them identify customers who are ready to purchase and who may be receptive to their marketing. New research highlights the need for companies in the B2B space understand the drivers behind decision-making and make sure their brand is in the mind of purchasers.

Hector Westcroft

Written by Hector Westcroft

Ethical Analytics
Ethical Analytics

Ethical analytics has one clear aim: To ensure a clear and structured approach to collecting data in a way that fundamentally complies with data protection laws and whose primary purpose is not the collection of personal information in order to sell to third parties. 

Hector Westcroft

Written by Hector Westcroft

Marketing predictions for 2022 (and beyond)
Marketing predictions for 2022 (and beyond)

We take a look at some of the biggest shifts in Marketing to be aware of right now and some insight into how this may affect you.

Hector Westcroft

Written by Hector Westcroft

Wordpress Website Updates 2024
WordPress Website Updates 2024

Over the past 6-12 months there have been a number of updates to the different elements of are used to display WordPress websites. These elements require regular updates for security.

Hector Westcroft

Written by Hector Westcroft

The power of regret in Marketing
The power of regret in Marketing

One of the key drivers in Marketing is often overlooked; the power of regret in decision making. We explore the different types of regret.

Hector Westcroft

Written by Hector Westcroft

TLDR: The Google of Tomorrow
TLDR: The Google of Tomorrow

Google’s featured snippets have become important to SEO strategy. We examine how it may affect you and ways to use them effectively.

Hector Westcroft

Written by Hector Westcroft

4 reasons eCommerce customers abandon their cart (and what to do about it)
4 reasons eCommerce customers abandon their cart (and what to do about it)

There are some key reasons customers abandon their shopping cart. We take a quick look at eCommerce best practice and things to be aware of.

Hector Westcroft

Written by Hector Westcroft

Are toxic backlinks hurting your website? 
Are toxic backlinks hurting your website? 

Has your website been hit with toxic backlinks? We take you through what toxic backlinks are, why they are so bad and what you can do about them.

Hector Westcroft

Written by Hector Westcroft

Landing page vs home page: What’s the difference?
Landing page vs home page: What’s the difference?

We explore the key differences between landing pages vs home pages and explain the main points you should be looking out for.

Hector Westcroft

Written by Hector Westcroft

6 minute read

10 Key SEO Techniques To Boost Organic Traffic [2022]
10 Key SEO Techniques To Boost Organic Traffic [2022]

These key SEO techniques in 2022 will help you to boost organic traffic and perform well in Search Engine Results Pages (SERPs).

Hector Westcroft

Written by Hector Westcroft

15 minute read

Web Developer Job Opportunity
Web Developer Job Opportunity

We are hiring an experienced web developer to join our small, friendly and hard-working agency based in Coggeshall, Essex.

Hector Westcroft

Written by Hector Westcroft

4 minute read

QR Code Generator - a subscription service
QR Code Generator – a subscription service

Our QR code generator allows you to create bespoke QR codes designed to increase functionality and help you stand out from competitors.

Hector Westcroft

Written by Hector Westcroft

6.5 minute read

5 common SEO myths you should ignore in 2021
5 common SEO myths you should ignore in 2021

Is SEO dead? Does Google really only rank fresh content? We take a look at 5 common SEO myths and explain why you should ignore them.

Hector Westcroft

Written by Hector Westcroft

Why web sustainability should be a ranking factor for websites
Why web sustainability should be a ranking factor for websites

Did you know that websites contribute to 2% of global carbon emissions? We explore the carbon emissions associated with websites and internet usage.

Hector Westcroft

Written by Hector Westcroft

What is MVP? A quick guide to MVP and websites
What is MVP? A quick guide to MVP and websites

We explain the concept of Minimal Viable Product (MVP) and if it’s still the best strategy for product development.

Hector Westcroft

Written by Hector Westcroft

Why we got Cyber Essentials - and you should too
Why we got Cyber Essentials – and you should too

Learn what Cyber Essentials is and why your organisation would benefit from this government-backed scheme.

Hector Westcroft

Written by Hector Westcroft

A quick guide to using Yoast: adding metadata and social information
A quick guide to using Yoast: adding metadata and social information

A quick guide to using Yoast to add your metadata and social information.

Hector Westcroft

Written by Hector Westcroft

All public sector websites should now be accessible - so are they?
All public sector websites should now be accessible – so are they?

The deadline for public sector websites to be accessible passed in September 2020. So has anything changed?

Hector Westcroft

Written by Hector Westcroft

9 minute read

SEO: How to teach an old blog new tricks [New Guide]
SEO: How to teach an old blog new tricks [New Guide]

Did you know that updating old blogs is just as effective as posting new ones? Read our guide to find out how to effectively update your content.

Hector Westcroft

Written by Hector Westcroft

6.5 minute read

SEO, PPC and Facebook Ads - how to choose?
SEO, PPC and Facebook Ads – how to choose?

Do you have budget for digital marketing but are unsure where to spend your money? We go through SEO, PPC and Facebook ads to help you make your decision.

Hector Westcroft

Written by Hector Westcroft

10 minute read

Apple vs Android - how to choose?
Apple vs Android – how to choose?

Do you know the differences between Apple and Android? Are you trying to make a decision on sticking or switching? Find out what we think about these two rivals.

Hector Westcroft

Written by Hector Westcroft

10 minute read

The Importance of Persuasion Influence in Digital Marketing
The Importance of Persuasion Influence in Digital Marketing

Learn how to persuade and influence your readers through certain techniques that can boost your business.

Hector Westcroft

Written by Hector Westcroft

6 minute read