What is 1% for the Planet?
“1% for the Planet represents a global network of businesses, individuals and environmental organizations tackling our planet’s most pressing environmental issues.”
– Mission statement from the 1% for the Planet website.
The aim is to offer accountability, prevent greenwashing and certify “reputable giving”. Their mission is to “build, support and activate an alliance of businesses financially committed to creating a healthy planet.”
1% for the Planet members assist nonprofit organisations that protect land, forests, rivers, oceans and also encourage sustainable methods of energy production.
How does it work?
1% for the Planet members contribute at least one percent of their annual revenue to environmental causes to protect the environment.
The organisation encourages members to engage directly with their non-profit partners (rather than taking donations themselves. Members provide financial donations, volunteer time, other in-kind donations and more directly to their chosen partners, offering long-term support to help them deliver greater impact.
As members of 1% for the Planet, we pledge to give 1% of our revenue directly to our approved non-profit partners.
Why we decided to become members
For a few years, our focus has been on developing our approach to sustainable web design and development. We recognise that it is up to us to minimise our environmental impact, without waiting for regulation or external incentives. We believe each individual and organisation should recognise the need to take an active role in improving our environment rather than ignoring the impact that we have.
How do websites and digital services affect the environment?
Not many people think about how digital products and services affect the environment.
Every website in existence runs on a server which, in turn, requires power to function. So, every website in operation has its own carbon footprint. The more power a website requires – by itself and through third-parties – the larger the carbon footprint left by the owner.
The internet as a whole is classed as a small country in regards to its requirement for electricity in order to function – from server farms and other infrastructure used to support it. Many of our clients come to us because they are looking to reduce their environmental impact or become more efficient in their use of technology. Many others come to us with no idea that there is even a carbon output from their website.
Over the years we have helped to guide our clients, supporting them in achieving a more sustainable approach while also reaping the benefits of a more simple and effective online presence.
In making a public and financial commitment and becoming members of 1% for the Planet, we are pushing our focus on sustainability further and hope to raise awareness of their work.
This isn’t going to be our sole commitment and you can read more about other ways we are supporting the environment on our blog and through the services we offer.
Projects we are supporting
Seaful has a clear mission to build support and knowledge about the importance of UK oceans and waterways. Their focus on working with young people to create a new generation of ambassadors who can clearly advocate is crucial.
Their creative and considered approach ensures young people are engaged and ready to join the larger sustainability movement, while also involving themselves with great environmental causes.
As our 1% for the Planet approved partners, we hope they can build on the inspiring work they’ve already carried out and increase their reach even further.
If you’re a 1% partner…
We are always seeking out new organisations to work with. If you are a nonprofit organisation and looking for support then get in touch – we would be interested to have a chat and see if there is an opportunity for a partnership.