Many companies we work with supply products to both trade (or commercial) customers and also provide products and services to retail customers. Often they have concerns about how they can provide a single website that meets the needs of both customer types effectively. 

There are key factors which can have a giant impact on the way a company utilises digital marketing. In order to be effective, these factors should be well understood and utilised to promote long-term growth.

Mobile-first is more crucial than ever thanks to Google’s new index.