With the rise of artificial intelligence (AI) in recent years, the digital landscape has shifted and it is likely to bring significant changes in some of these areas. The question is, should companies start to think differently about content and how can they leverage these new tools themselves to help grow sales? 

Many businesses know and use Digital Advertising to help them identify customers who are ready to purchase and who may be receptive to their marketing. New research highlights the need for companies in the B2B space understand the drivers behind decision-making and make sure their brand is in the mind of purchasers.

We take a look at some of the biggest shifts in Marketing to be aware of right now and some insight into how this may affect you.

One of the key drivers in Marketing is often overlooked; the power of regret in decision making. We explore the different types of regret.