Ethical analytics has one clear aim: To ensure a clear and structured approach to collecting data in a way that fundamentally complies with data protection laws and whose primary purpose is not the collection of personal information in order to sell to third parties.
Marketing predictions for 2022 (and beyond)
We take a look at some of the biggest shifts in Marketing to be aware of right now and some insight into how this may affect you.
The power of regret in Marketing
One of the key drivers in Marketing is often overlooked; the power of regret in decision making. We explore the different types of regret.
Why you shouldn’t always consider your competitor’s website during a redesign
When we are about to start designing a new website for a client, or if we are having initial discussions about their redesign, we ask them about what websites we like. Many give examples of local competitors they want to copy – but that is a mistake.
What’s in a Logo? 5 Principles of Effective Logo Design
A logo can make or break your business as it tells customers who you are and what you do.
Why you should be using system fonts on your website
Learn what System Fonts are, what they are useful and how to do them.
Menu clicks vs hover – why hover is a concept you should not use
If you think you want hover on your website… think again.
UX/UI – What is it and why is it important?
Do you know the difference between UX and UI? Or why they are so important?
Book review: Accessibility for Everyone
Accessibility is important to us and this book sets out why it is so crucial and should be prioritised by everyone, ‘even’ online.
How to pair fonts using font psychology
Font pairing – how to get the balance between fonts without overdoing it.
Consequences of ignoring accessibility in web design
Accessibility in web design shouldn’t be ignored, just because it is online and less ‘visible’.
Why we switched from Adobe to the Affinity Suite
We switched from Adobe to Affinity. Find out why the Affinity Suite is now our design software choice.
Designing a website, the right way
We believe there is a right way to design websites to make your business perform online.
Taking the modular approach
A modular approach is the future for web design and development. Find out why.