Ethical Analytics
Ethical Analytics

Ethical analytics has one clear aim: To ensure a clear and structured approach to collecting data in a way that fundamentally complies with data protection laws and whose primary purpose is not the collection of personal information in order to sell to third parties. 

Hector Westcroft

Written by Hector Westcroft

Marketing predictions for 2022 (and beyond)
Marketing predictions for 2022 (and beyond)

We take a look at some of the biggest shifts in Marketing to be aware of right now and some insight into how this may affect you.

Hector Westcroft

Written by Hector Westcroft

The power of regret in Marketing
The power of regret in Marketing

One of the key drivers in Marketing is often overlooked; the power of regret in decision making. We explore the different types of regret.

Hector Westcroft

Written by Hector Westcroft

Why you shouldn’t always consider your competitor’s website during a redesign
Why you shouldn’t always consider your competitor’s website during a redesign

When we are about to start designing a new website for a client, or if we are having initial discussions about their redesign, we ask them about what websites we like. Many give examples of local competitors they want to copy – but that is a mistake.

Anna Appleton-Claydon

Written by Anna Appleton-Claydon

What's in a Logo? 5 Principles of Effective Logo Design
What’s in a Logo? 5 Principles of Effective Logo Design

A logo can make or break your business as it tells customers who you are and what you do.

Dean Appleton-Claydon

Written by Dean Appleton-Claydon

9.5 minute read

Why you should be using system fonts on your website
Why you should be using system fonts on your website

Learn what System Fonts are, what they are useful and how to do them.

Dean Appleton-Claydon

Written by Dean Appleton-Claydon

Menu clicks vs hover - why hover is a concept you should not use
Menu clicks vs hover – why hover is a concept you should not use

If you think you want hover on your website… think again.

Dean Appleton-Claydon

Written by Dean Appleton-Claydon

5 minute read

UX/UI - What is it and why is it important?
UX/UI – What is it and why is it important?

Do you know the difference between UX and UI? Or why they are so important?

Anna Appleton-Claydon

Written by Anna Appleton-Claydon

6 minute read

Book review: Accessibility for Everyone
Book review: Accessibility for Everyone

Accessibility is important to us and this book sets out why it is so crucial and should be prioritised by everyone, ‘even’ online.

Dean Appleton-Claydon

Written by Dean Appleton-Claydon

7.5 minute read

How to pair fonts using font psychology
How to pair fonts using font psychology

Font pairing – how to get the balance between fonts without overdoing it.

Dean Appleton-Claydon

Written by Dean Appleton-Claydon

6 minute read

Consequences of ignoring accessibility in web design
Consequences of ignoring accessibility in web design

Accessibility in web design shouldn’t be ignored, just because it is online and less ‘visible’.

Dean Appleton-Claydon

Written by Dean Appleton-Claydon

4 minute read

Why we switched from Adobe to the Affinity Suite
Why we switched from Adobe to the Affinity Suite

We switched from Adobe to Affinity. Find out why the Affinity Suite is now our design software choice.

Dean Appleton-Claydon

Written by Dean Appleton-Claydon

4 minute read

Designing a website, the right way
Designing a website, the right way

We believe there is a right way to design websites to make your business perform online.

Anna Appleton-Claydon

Written by Anna Appleton-Claydon

0.5 minute read

Taking the modular approach
Taking the modular approach

A modular approach is the future for web design and development. Find out why.

Dean Appleton-Claydon

Written by Dean Appleton-Claydon

1.5 minute read