With the rise of artificial intelligence (AI) in recent years, the digital landscape has shifted and it is likely to bring significant changes in some of these areas. The question is, should companies start to think differently about content and how can they leverage these new tools themselves to help grow sales? 

Ethical analytics has one clear aim: To ensure a clear and structured approach to collecting data in a way that fundamentally complies with data protection laws and whose primary purpose is not the collection of personal information in order to sell to third parties. 

Google’s featured snippets have become important to SEO strategy. We examine how it may affect you and ways to use them effectively.

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SEMrush is an SEO tool which allows users to perform keyword research, competitor analysis, and marketing optimisation. It’s our main SEO tool of choice – read on to find out why we rank it higher than its competitors.

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