Ethical Analytics
Ethical Analytics

Ethical analytics has one clear aim: To ensure a clear and structured approach to collecting data in a way that fundamentally complies with data protection laws and whose primary purpose is not the collection of personal information in order to sell to third parties. 

Hector Westcroft

Written by Hector Westcroft

TLDR: The Google of Tomorrow
TLDR: The Google of Tomorrow

Google’s featured snippets have become important to SEO strategy. We examine how it may affect you and ways to use them effectively.

Hector Westcroft

Written by Hector Westcroft

4 reasons eCommerce customers abandon their cart (and what to do about it)
4 reasons eCommerce customers abandon their cart (and what to do about it)

There are some key reasons customers abandon their shopping cart. We take a quick look at eCommerce best practice and things to be aware of.

Hector Westcroft

Written by Hector Westcroft

Are toxic backlinks hurting your website? 
Are toxic backlinks hurting your website? 

Has your website been hit with toxic backlinks? We take you through what toxic backlinks are, why they are so bad and what you can do about them.

Hector Westcroft

Written by Hector Westcroft

Landing page vs home page: What’s the difference?
Landing page vs home page: What’s the difference?

We explore the key differences between landing pages vs home pages and explain the main points you should be looking out for.

Hector Westcroft

Written by Hector Westcroft

6 minute read

10 Key SEO Techniques To Boost Organic Traffic [2022]
10 Key SEO Techniques To Boost Organic Traffic [2022]

These key SEO techniques in 2022 will help you to boost organic traffic and perform well in Search Engine Results Pages (SERPs).

Hector Westcroft

Written by Hector Westcroft

15 minute read

5 common SEO myths you should ignore in 2021
5 common SEO myths you should ignore in 2021

Is SEO dead? Does Google really only rank fresh content? We take a look at 5 common SEO myths and explain why you should ignore them.

Hector Westcroft

Written by Hector Westcroft

SEO: How to teach an old blog new tricks [New Guide]
SEO: How to teach an old blog new tricks [New Guide]

Did you know that updating old blogs is just as effective as posting new ones? Read our guide to find out how to effectively update your content.

Hector Westcroft

Written by Hector Westcroft

6.5 minute read

SEO, PPC and Facebook Ads - how to choose?
SEO, PPC and Facebook Ads – how to choose?

Do you have budget for digital marketing but are unsure where to spend your money? We go through SEO, PPC and Facebook ads to help you make your decision.

Hector Westcroft

Written by Hector Westcroft

10 minute read

A quick guide to SEMrush: an all-in-one SEO tool
A quick guide to SEMrush: an all-in-one SEO tool

SEMrush is an SEO tool which allows users to perform keyword research, competitor analysis, and marketing optimisation. It’s our main SEO tool of choice – read on to find out why we rank it higher than its competitors.

Dean Appleton-Claydon

Written by Dean Appleton-Claydon

5 minute read

SEO dos and don’ts for beginners
SEO dos and don’ts for beginners

Follow our top tips for SEO – some crucial dos and don’ts to help you succeed online.

Dean Appleton-Claydon

Written by Dean Appleton-Claydon

10 minute read

Mobile-first: Google pushes ahead with new index
Mobile-first: Google pushes ahead with new index

Mobile-first is more crucial than ever thanks to Google’s new index.

Anna Appleton-Claydon

Written by Anna Appleton-Claydon

5.5 minute read