In the case of web design, page speed is considered a highly desirable trait by web users and search engines alike. Therefore, it’s important for web designers to consider the potentially adverse impacts of using multiple fonts on a website’s performance. For a truly streamlined experience, opting for web-safe and system fonts will go a long way to appeasing page speed conscious web developers.

Further reading

An Enormous Guide to Font Psychology by Nick Kolenda.

Font Psychology – Use The Right Typeface for Your Logo by Aashish Pahwa.

The 50 Best Fonts for Logos in 2020 by Design Wizard