The Little Botanical.

We first began working with The Little Botanical through a partnership, providing web development for their original site, followed by SEO support. This collaboration gave us valuable insight into the changes they needed, the best approach for a website refresh, and their long-term growth ambitions.

To meet their evolving needs, we proposed designing and developing a custom-built WordPress website. Our solution included a more efficient CMS with integrated custom tools, reducing reliance on third-party plugins. We also introduced a new front-end design and layout, enhancing navigation and improving the overall user experience.

Our approach began with a full audit of all website-related costs and a clear strategy for the rebuild. We assessed existing features, identified new opportunities, and determined which elements to remove, all based on data insights and A/B testing to ensure the best possible outcomes.

As part of the improvements, we introduced a new variable product layout with dynamic elements, allowing images, pricing, and availability to update based on user selection. This streamlined the product search process and enhanced the shopping experience. We migrated the site to a new staging environment, implementing structural updates and code changes while working closely with The Little Botanical team to design a fresh, on-brand user experience. Over the following months, we refined designs and modules before launching the new website in time for one of their busiest periods, Christmas.

Before release, we carefully managed SEO transitions to maintain rankings despite the significant structural changes. This included setting up redirects and creating category pillar pages to support the new site’s organisation and search performance.