The objective

Suregreen provides landscape and gardening products for DIY and trade customers. They have a growing focus in fencing supplies, timber sleepers and garden supplies. With a growing customer base, they wanted an updated version of their website that would perform better, making the shopping online experience much easier and quicker to complete.

What we did

We carried out a UX and performance review of the website, to understand where improvements were needed the most. This allowed us to propose a comprehensive brief to address particular issues.

While the overall design was okay, there was still room for improvement and this was also an opportunity to provide a fresher look to prevent the new website from becoming dated. By working on the designs, it allowed our designers to use their creative skills, introducing elements of illustration. This also helped to reflect the friendly values and team behind Suregreen.

The overall objective of our work was to improve the website’s visibility online. We decided to split up our work into five phases; each phase was designed to improve the speed and performance of the website whilst we went through the entire UX and design process, which would naturally take significant time to get this right.

Before we could get started, we organised the migration of the website to a brand new environmentally-friendly server. The migration process was smooth and gave us the foundation for future rollouts.

Our results

Since rolling out our updates and launching the site, the average order amount has increased by 12.3%. In addition, when comparing the same period to last year, organic clicks from Google improved by 202.3% and the number of organic impressions grew by 172%. So when looking back at whether our objectives were met, not only have these been exceeded with the combined efforts of both our work and the client’s, but the overall revenue has dramatically increased too.