Suregreen.
A major UK supplier of landscaping and gardening products, offering outdoor supplies for both DIY and trade customers.
Project Overview.
Client: Suregreen
Suregreen wanted to revamp their website to improve user experience and drive eCommerce growth. They needed to enhance their online shopping experience and align the website with their brand values. Over a six-month project, we focused on improving website usability and boosting eCommerce sales.
Through UX updates, backend optimisations, and a server migration, we delivered a faster, user-friendly site that reflects Suregreen’s professional and environmentally conscious brand.
A major focus of the server migration was moving the site to an eco-friendly server to match their green credentials, while also optimising the sales funnel for better engagement and conversion.
Scope of work.
- Website design
- User experience
- eCommerce
- Website development
- Magento / Adobe eCommerce
- Server migration and management
- Support & maintenance
Key stats.
-
#1
Top 50 B2B Report: #1 for UX Design and #5 for Mobile Speed.
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12.3%
Increase in average order
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202.3%
Increase in organic clicks from Google
Building the gardening and landscaping products website.
We started the project by conducting a comprehensive UX review to identify areas that needed improvement and prioritise the most impactful changes. This assessment allowed us to develop a clear roadmap for the website’s evolution, culminating in a six-month plan with five dedicated upgrade sprints. These sprints focused on enhancing key aspects such as site speed, user navigation, and alignment with the client’s brand identity. By breaking down the work into manageable phases, we ensured that each sprint would deliver measurable improvements that contributed to the overall user experience and business goals.
Our design team made significant enhancements to the product pages, ensuring they were more engaging and easier for users to navigate. This included the introduction of bulk pricing options, making it more straightforward for customers to purchase in larger quantities, and strategies to encourage add-on sales through related product recommendations. These changes not only improved the user experience but also provided a clear path to increasing revenue through higher-value transactions.
On the technical side, our focus was on improving the website’s load speed, a crucial factor for both user satisfaction and SEO performance. The backend code was optimised to reduce unnecessary complexity and ensure faster response times. As part of our commitment to sustainability, we also migrated the website to an eco-friendly server, reducing the environmental impact of the platform while maintaining strong performance.
In addition to these initial upgrades, we continue to provide ongoing support to ensure the website remains optimised and aligned with evolving business goals. Our team regularly monitors site performance, makes adjustments to improve speed and user experience, and implements periodic design updates to keep the site fresh and engaging. Through this ongoing partnership, we ensure that the website consistently meets the needs of both the client and their customers, supporting their long-term success.
Ben Lake
Head of Marketing | Origin Suregreen Ltd