Digital accessibility.

From the outset, we build accessibility into every stage of the web design and development process. Our approach follows WCAG (Web Content Accessibility Guidelines) criteria and best practices, ensuring that your website is usable for people with disabilities, including those who rely on screen readers, keyboard navigation, or alternative input methods. We also consider inclusive design.

We focus on:

• Clear and logical structure: making navigation intuitive and easy to follow
• Colour contrast and readability: ensuring text is legible for all users
• Keyboard accessibility: designing for users who cannot use a mouse
• Alternative text and multimedia support: making images, videos, and audio content accessible
• Form and interaction design: ensuring forms, buttons, and interactive elements work smoothly for all users

Digital accessibility helps businesses reach a wider audience, improving user satisfaction and loyalty while increasing revenue and sales potential.

A 2019 report found that 69% (4.3 million) of disabled internet users clicked away from websites with accessibility barriers. The organisation behind the report also found that as a result of these barriers, £17.1 billion of revenue was lost to retail websites.

Accessibility features are particularly valuable in customer-facing industries, where compliance supports inclusivity and meets the needs of all users, an expectation that continues to grow among UK consumers.

Complying with accessibility guidelines is also a legal requirement for public sector bodies in the UK, and we have supported many organisations in meeting these standards. New regulations are also coming into effect under the European Accessibility Act (EAA). While the EAA does not apply to organisations operating solely in the UK, it will impact those working across the EU. Businesses must comply with the Act by 28 June 2025. Given this, it is crucial that organisations put in place plans to make their websites fully accessible.