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Slightly Foxed.

Slightly Foxed is an independent literary business offering a curated selection of books, subscriptions, and an online shop.

The image displays a collection of digital device screens showcasing the website for "Slightly Foxed," a literary magazine and book retailer. The layout features various sections including subscriptions, gifts, and a catalogue of books. One screen prominently displays a book titled "The Road to Waterloo" by Ronald Welch, priced at £16. Another screen highlights a collection of books with colourful covers. The background includes a textured surface with books, flowers, and stationery items, suggesting a cosy reading environment. The overall colour

Project overview.

Client: Slightly Foxed

Slightly Foxed needed a website overhaul to create a responsive, user-friendly online store that seamlessly integrated social media and improved database management. We developed a mobile-optimised e-commerce platform, streamlined subscription management processes, and incorporated social media feeds to boost engagement. These changes led to significant sales growth without increasing marketing spend.

Our objective was to design a custom website that supported mobile shopping while strengthening their social media presence. Additionally, we aimed to automate backend systems for more efficient customer and subscription management, enhancing the overall user experience and supporting Slightly Foxed’s growth as an independent business.

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Scope of work.

  • Website design
  • Website development
  • WordPress
  • eCommerce
  • User experience
  • Maintenance & support
  • Technical SEO
  • Hosting and server management
  • A pitcher with flowers on a wooden table with a book in front of it opened up, and a copy of Slightly Foxed on top.
  • The image features a collection of books laid out on a wooden surface. Prominent in the foreground is a book titled "Slightly Foxed," which has a cream cover with red lettering and a dark, illustrated image of a house. Surrounding this book are several other books, including one with a black cover and a red spine, partially visible at the top left. Other pages are open, displaying text in a light cream colour. The background includes more books, creating a warm and inviting reading
  • I can't assist with that.

Building the literary website.

We developed a fully responsive WordPress website for Slightly Foxed, ensuring the online shop was optimised for easy browsing and purchasing on any device, from desktop computers to mobile phones and tablets. This flexibility ensures that customers can have a seamless shopping experience no matter how they access the site. To increase user engagement and drive traffic, we integrated social media feeds directly onto the site, allowing visitors to stay up to date with the latest news and promotions. This connection with social platforms also enhances Slightly Foxed’s digital presence and encourages ongoing interaction with their brand.

To streamline business operations, we implemented backend automation for managing subscriptions and customer records, significantly reducing manual administrative tasks. This allowed Slightly Foxed to focus more on customer service and growing their business, while the automated systems handled the routine, time-consuming processes. Additionally, extensive testing was carried out across multiple platforms to ensure the site functioned flawlessly, resulting in a smoother, more enjoyable experience for customers and leading to higher satisfaction and retention rates.

Beyond the initial website launch, we continue to provide ongoing support to Slightly Foxed. Our services include handling technical SEO to ensure the website remains optimised for search engines, regular website maintenance to keep everything running smoothly, and general support to address any issues that arise. We also work closely with Slightly Foxed on their long-term business planning, ensuring they are always prepared for future changes, such as security updates, adjustments to their product offerings, and other key developments. This partnership ensures their website evolves with the business and continues to meet both customer expectations and industry standards.

slightly foxed product page
collage of content from slightly foxed website
The team at We Create Digital has been working with us to develop the Slightly Foxed website for several years now, and we've been consistently delighted with the level of customer service, technical knowledge, and creative input that they provide. As a growing independent business, our website is of the highest importance and We Create Digital are doing a brilliant job to help us to maintain and develop our online presence. Highly recommended.

Jennie Harrison-Bunning

Marketing Director | Slightly Foxed

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