WordPress is one of the most popular content management systems and is so user-friendly, anyone can manage a WordPress website, not just a developer.
WordPress websites come in all shapes and sizes, from huge bespoke websites used for academic or clinical institutions, down to single page brochure websites for a small business or even just a blog. Many agencies offer WordPress website ‘packages’, advertising a great looking price for a set number of pages. That isn’t how we work.
For the last couple of years we have been using a starter solution we created called Lark, which is designed to be highly optimised for speed and SEO. Within this, we have a number of building blocks that are typical to what we see on most WordPress websites but allow much more customisation and flexibility. This is opposed to typical themes that are often more rigid and unwieldy. Our approach offers clients the benefits of a bespoke website but at a much lower cost. We don’t work with prebuilt themes as they are inefficient and always cost more in the long term.
This flexible block system allows us and our clients to create any number of pages that serve all aspects of a business as well as more simple templates. Should they wish to expand, then they are able to do this without necessarily requiring our services. We don’t believe you should put a limit on the number of pages your website requires or sell ‘packages’ that cost per month. This seems to simply be a way to get you to pay more in the future, making what seemed like a good price, a bit of a scam. Furthermore, they often mean you don’t own your website so if you ever wanted to move away, you have to start from scratch.
With any website, it is important to take the right approach from the start. Not only may you end up paying more money later, but you might also pay for mistakes through lower performance and rankings.
Over time WordPress can get bloated, which makes the website slow and difficult to maintain. We avoid plugins, writing code ourselves to reduce bloat and optimise speed. Furthermore, this actually creates a more environmentally-friendly website too.
Overall, we use our expertise to create websites that are secure, accessible, optimised for performance and created to succeed.