5 online tools to empower your website for success

1.SEMrush / Moz: Search Engine Optimisation (SEO) plays a vital role in driving organic traffic to your website. SEMrush and Moz are two widely recognised SEO tools that offer comprehensive solutions for keyword research, competitive analysis, backlink monitoring, and more. These online tools provide valuable insights into your website’s search visibility, helping you identify opportunities to improve your rankings on search engine results pages (SERPs) and drive targeted traffic to your site.

2.GTmetrix / Pingdom: Website speed and performance are critical factors that directly impact user experience and search engine rankings. GTmetrix and Pingdom are powerful website monitoring tools that assess your site’s speed and performance. They provide detailed reports highlighting areas where your website can be optimised, such as image size, caching, and code improvements. Through a process of identifying and resolving performance bottlenecks, you can enhance user satisfaction, reduce bounce rates and improve your site’s overall performance.

3. Lucky Orange / Hotjar: Understanding user behaviour is essential for improving your website’s design, layout, and user experience. Tools like Lucky Orange and Hotjar offer heatmaps, session recordings, and user journey analysis to visualise how visitors actually interact with your website. These tools highlight areas where visitors are spending the most time, encountering difficulties, or abandoning the site. By analysing this data, you can make key decisions to improve website usability, conversions, and overall user experience.

4. Google Optimize: Google Optimize is a user-friendly tool that enables you to create and run A/B tests, multivariate tests, and redirect experiments. You can modify website elements, such as headlines, calls-to-action, and page layouts, and analyse the impact on user engagement and conversions. Through an ongoing process of testing different variations, you can make data-backed decisions to enhance your website’s performance and drive better results.

NOTE: This free tool is being sunsetted (expires) in September 2023 so use it while you can!

5. GA4 / Analytics: To effectively measure your website’s performance and get powerful insights about where your visitors are coming from and where marketing activity is successful, leveraging web analytics tools is essential. Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics platform. It offers advanced features like cross-platform tracking, enhanced reporting, and predictive insights. GA4 allows you to track user interactions, monitor conversion goals, and gain valuable audience insights. By understanding user behaviour, traffic sources, and content performance, you can refine your marketing strategies and optimize your website for better results.

NOTE: We also host a lightweight cookieless analytics solution called Plausible. This privacy-focused option is becoming more popular with our clients as we have written about on our blog.