The North Essex Economic Board (NEEB).
The North Essex Economic Board is a partnership of councils from mid and north Essex. They combine their resources and support a variety of business initiatives, working together as a catalyst to drive economic growth.
Project Overview .
Client: NEEB
The North Essex Economic Board (NEEB) needed to develop a powerful and engaging modern website to highlight the support available for people in the area. This website needed to incorporate the brand identity and act as a flagship for the partnership programme. It was important for this that the site was scalable as the project grows and to meet the needs of its partners.
It was essential that the new website met Web Content Accessibility Guidelines 2.1 AA accessibility standards. They also needed the website to be easy to edit for people with little or no technical background and be fully responsive across all devices.
Another key objective for the project was to ensure the layout and design were responsive, especially for mobile and was able to engage new users. The content and content layout had to be very clear to meet the needs of people with various backgrounds.
Scope of work.
- Website design
- Website development
- WCAG accessibility (AAA)
- User training
- Maintenance & Support
Building the public sector website.
Once the core website framework was in place, we focused on refining every aspect to meet and exceed the client’s accessibility requirements. Their goal was to ensure compliance with WCAG standards, and we went a step further, achieving the highest AAA standard. This meant implementing a carefully considered design with optimised colour contrast, keyboard-friendly navigation, and assistive technology compatibility, ensuring that all users, regardless of ability, could access the site with ease.
Sustainability was another key priority throughout the development process. We chose to host the website on servers powered by clean energy, reducing its carbon footprint while aligning with the organisation’s values. Additionally, we implemented an efficient, lightweight code structure to minimise resource consumption and enhance overall performance. By prioritising clean coding practices and optimising asset delivery, we ensured rapid loading times and seamless interactions, even for users on slower connections or mobile devices.
Beyond the technical build, we provided comprehensive support to empower the organisation to manage and grow their online presence effectively. This included user training sessions tailored to their team’s needs, ensuring they could confidently update content, maintain accessibility standards, and leverage the site’s features. To further support their long-term success, we delivered in-depth onboarding documentation, covering everything from site management best practices to troubleshooting common issues.
Recognising the importance of search visibility, we also developed a six-month SEO strategy designed to increase organic traffic and expand their digital reach. This plan included keyword research, content optimisation recommendations, and guidance on building a strong search presence through structured data and backlink strategies. By equipping them with these tools and insights, we ensured they had a clear roadmap for continued online growth and engagement well beyond the initial launch.
Penny Calder
Programme Manager | North East Economic Board
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