Kids in Control.
Kids in Control is a collaboration with the St John’s Institute of Dermatology at Guy’s and St Thomas’ NHS Foundation Trust. This pilot project is assessing the effectiveness of a virtual habit reversal programme material for children with eczema to reduce the itch/scratch cycle.
Project overview.
Client: Kids in Control
Kids in Control is an innovative pilot project, testing out a new intervention to help children with chronic eczema. This project is centred around providing information to identify and interrupt the itch scratch cycle, with the aim of reducing scratching in children with eczema. Funded by the UK Dermatology Clinical Trials Network, the content is delivered through online think-aloud interviews and/or a virtual focus group.
We were approached to support this pilot project by transforming a collection of word documents into an interactive online solution that could be shown to children. The brief was straightforward: deliver medical information in a way that engages children aged 8-12, making it easier for them to take control of their eczema.
Scope of work.
- Website design
- Web development
- User experience
- Accessibility
- Hosting & infrastructure
- Consultation & support




Building the solution.
We created a lightweight WordPress website, with a secure log in for the children and parents selected to take part. Once they had access to the site, they were able to see the presentation delivering the content for the pilot.
The content was turned into an interactive presentation featuring animated graphics and videos tailored to engage young audiences. It simplified complex information, kept their interest, and provided actionable insights for managing eczema. Colours were carefully selected to reinforce messages, and illustrations were produced following extensive research and user testing with children in the target age group.
This project was very much focused on the end users, giving children the capacity to take ownership of their condition by delivering information in an accessible way.
Project results.
The website has been used with children within the pilot and has received positive feedback – the content is now being refined, ready for further evaluation in a feasibility trial.