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Kids in Control.

Kids in Control is a collaboration with the St John’s Institute of Dermatology at Guy’s and St Thomas’ NHS Foundation Trust. This pilot project is assessing the effectiveness of a virtual habit reversal programme material for children with eczema to reduce the itch/scratch cycle.

  • Kids in Control presentation with fidget device to distract
  • Kids in Control presentation showing breathing activity
  • Kids in Control homepage hero with illustrations
  • An invitation to participate in a research study titled 'Kids in Control', aimed at developing online support for children with eczema. The study seeks children aged 8-12 years who experience itching and scratching, along with their parents or carers, for feedback on online materials. The research is organised by King's College London and St John's Institute of Dermatology, and is funded by the UK Dermatology Clinical Trials Network. Three eligibility criteria are listed: the child must have eczema, be aged 8-12 years
  • Kids in Control presentation showing moisturiser cream
  • An illustration promoting eczema management shows a tube labelled "Flare Control Creams" with a red cross symbol, tilted and dispensing cream onto a light-coloured patch on the ground. The patch is surrounded by small, cartoonish green creatures and blue figures, which appear to represent eczema flare-ups. Above the tube, the text reads "Get control of eczema" in bold blue letters, while the phrase "You can get control with flare control creams" is displayed below in black, with the note "some people call these steroid creams"
  • An illustration titled "Record your scratching, Breaking the cycle" features a child in bed, looking concerned while holding their hands together. The child is surrounded by a thought bubble depicting a sheet of paper and a pencil, suggesting a need to record thoughts. The bed has a colourful blanket with stars and rainbows. An orange box with text states that some people scratch more in bed due to worries. The background is light cream, with a blue star and a blue house icon at the bottom left, and
  • Kids in Control presentation with fidget device to distract
  • Kids in Control presentation showing breathing activity
  • Kids in Control homepage hero with illustrations
  • An invitation to participate in a research study titled 'Kids in Control', aimed at developing online support for children with eczema. The study seeks children aged 8-12 years who experience itching and scratching, along with their parents or carers, for feedback on online materials. The research is organised by King's College London and St John's Institute of Dermatology, and is funded by the UK Dermatology Clinical Trials Network. Three eligibility criteria are listed: the child must have eczema, be aged 8-12 years
  • Kids in Control presentation showing moisturiser cream
  • An illustration promoting eczema management shows a tube labelled "Flare Control Creams" with a red cross symbol, tilted and dispensing cream onto a light-coloured patch on the ground. The patch is surrounded by small, cartoonish green creatures and blue figures, which appear to represent eczema flare-ups. Above the tube, the text reads "Get control of eczema" in bold blue letters, while the phrase "You can get control with flare control creams" is displayed below in black, with the note "some people call these steroid creams"

Project overview.

Client: Kids in Control

Kids in Control is an innovative pilot project, testing out a new intervention to help children with chronic eczema. This project is centred around providing information to identify and interrupt the itch scratch cycle, with the aim of reducing scratching in children with eczema. Funded by the UK Dermatology Clinical Trials Network, the content is delivered through online think-aloud interviews and/or a virtual focus group.

We were approached to support this pilot project by transforming a collection of word documents into an interactive online solution that could be shown to children. The brief was straightforward: deliver medical information in a way that engages children aged 8-12, making it easier for them to take control of their eczema.

Visit the website

Scope of work.

  • Website design
  • Web development
  • User experience
  • Accessibility
  • Hosting & infrastructure
  • Consultation & support
Understanding requirements for the Kids in Control presentation
Process of creating the presentation for the Kids in Control pilot project
A child with curly hair sits at a desk, looking at a laptop. The laptop screen shows a cartoonish illustration of a hand with four colourful characters: a yellow fuzzy creature, a red creature with a face, a green blob, and a blue character. Above the child, there are two stars: one orange and one green. Next to the laptop, there is a spiral notebook with visible writing and an orange highlighted section, along with a pencil resting on top. The background is a soft cream
Two children are giving each other a high five, smiling. The girl has long hair and wears a blue floral shirt. The boy has curly hair and wears glasses, along with a green dinosaur T-shirt. Colourful stars, question marks, and arrows are scattered above them, suggesting excitement and curiosity. The background is a light cream colour.

Building the solution.

We created a lightweight WordPress website, with a secure log in for the children and parents selected to take part. Once they had access to the site, they were able to see the presentation delivering the content for the pilot.

The content was turned into an interactive presentation featuring animated graphics and videos tailored to engage young audiences. It simplified complex information, kept their interest, and provided actionable insights for managing eczema. Colours were carefully selected to reinforce messages, and illustrations were produced following extensive research and user testing with children in the target age group.

This project was very much focused on the end users, giving children the capacity to take ownership of their condition by delivering information in an accessible way.

Project results.

The website has been used with children within the pilot and has received positive feedback – the content is now being refined, ready for further evaluation in a feasibility trial.

The Kids in Control study team has had an excellent experience working with We Create Digital. They developed a bespoke, child-friendly website for our research on atopic eczema, featuring stunning graphics and animations that our participants found highly engaging. Their exceptional quality of work and attention to detail have greatly supported our study’s implementation. We look forward to completing our ongoing projects with them and hope to collaborate on new ones in the future!

Dr. Kanji and Carrie

Kids in Control Study Team

Some of our other work.

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Want to see more of our work?

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