Read the latest insights and trends.

Most FAQs are written to tick a box, not to be cited. Here’s the three-part structure we use to write FAQ answers that AI Overviews and LLMs can extract, trust and credit back to your brand.

In 2024 we wrote about the introduction of AI summaries and what this meant for organisations. Now, in 2026, we look at how these changes have evolved the platform and how organisations can respond effectively.

Content you wrote once and forgot about is working against you.

Accessibility gets talked about a lot as a one-stop compliance exercise: get your website to WCAG 2.2 AA and then that’s it. That’s the reactive version, and it’s where most organisations stop. We recognise that accessibility is a whole journey, and we wanted to share the different steps we follow to ensure we’re doing our […]

Why the rules on CPACC continuing education credits don’t reflect how most accessibility learning actually happens.

AI search doesn’t admire your hero image, but it reads the same layer your screen reader does.

If your content isn’t establishing you as the go-to in your field, volume isn’t the fix.

Ranking for your own name only confirms you exist. It doesn’t help anyone find you.

ADA, Section 508, the European Accessibility Act, EN 301 549. They sound like different requirements. In practice, they all lead to the same place.

Paid ads rent you visibility. Content builds something you actually own.

Google powers more than 90% of UK searches, so if search engines can’t properly crawl, understand or index your website, you’re invisible to the people looking for your products or services.

This month, We Create Digital turns 15 – and fifteen years is long enough to really understand what makes a digital project work, and what makes it fail.