Skip to main content

The North Essex Economic Board (NEEB).

The North Essex Economic Board is a partnership of councils from mid and north Essex. They combine their resources and support a variety of business initiatives, working together as a catalyst to drive economic growth.

A collection of smartphone screens displaying various webpages from the North East Economic Board. The designs feature different colour backgrounds, including orange, pink, teal, and grey. Each screen contains text and illustrations relevant to business support and community engagement. Notable elements include an illustration of a person working at a desk, a delivery truck, and sections labelled "Learn with Us" and "Contact Us." The logo is colourful, featuring a stylised text with the initials NEB, and the overall layout is modern and

Project Overview .

Client: NEEB

The North Essex Economic Board (NEEB) needed to develop a powerful and engaging modern website to highlight the support available for people in the area. This website needed to incorporate the brand identity and act as a flagship for the partnership programme. It was important for this that the site was scalable as the project grows and to meet the needs of its partners.

It was essential that the new website met Web Content Accessibility Guidelines 2.1 AA accessibility standards. They also needed the website to be easy to edit for people with little or no technical background and be fully responsive across all devices.

Another key objective for the project was to ensure the layout and design were responsive, especially for mobile and was able to engage new users. The content and content layout had to be very clear to meet the needs of people with various backgrounds.

Visit website

Scope of work.

  • Website design
  • Website development
  • WCAG accessibility (AAA)
  • User training
  • Maintenance & Support
  • A large, white, two-storey house with a distinctive orange tiled roof is set against a cloudy sky. The house features multiple windows, and a well-kept garden with colourful flowers and shrubs surrounds its front. A road runs in front of the house, with a person standing on the pavement nearby. In the background, a stone church with a square tower is visible, surrounded by trees. The overall scene captures a quaint, rural atmosphere.
  • A vibrant town square with a blue clock tower in the centre, surrounded by historic buildings. Colourful bunting hangs across the scene against a bright blue sky filled with fluffy white clouds. The buildings include a white structure with a sign reading "The Normans" and a shop with a display window.
  • NEEB Logo
  • A night-time urban scene featuring a modern building with large glass windows. The building displays illuminated signs for "Everyman" and "Byron," while a nearby structure features "John Lewis." The ground is wet, reflecting vibrant colours from the lights, including reds, blues, and yellows. The scene captures a lively atmosphere, with people visible in the distance, and the overall setting suggests a bustling shopping area.
  • Image of the NEEB (North Essex economic board) website homepage

Building the public sector website.

Once the core WordPress website framework was in place, we focused on refining every aspect to meet and exceed the client’s accessibility requirements. Their goal was to ensure compliance with WCAG standards, and we went a step further, achieving the highest AAA standard. This meant implementing a carefully considered design with optimised colour contrast, keyboard-friendly navigation, and assistive technology compatibility, ensuring that all users, regardless of ability, could access the site with ease.

Sustainability was another key priority throughout the development process. We chose to host the website on servers powered by clean energy, reducing its carbon footprint while aligning with the organisation’s values. Additionally, we implemented an efficient, lightweight code structure to minimise resource consumption and enhance overall performance. By prioritising clean coding practices and optimising asset delivery, we ensured rapid loading times and seamless interactions, even for users on slower connections or mobile devices.

Beyond the technical build, we provided comprehensive support to empower the organisation to manage and grow their online presence effectively. This included user training sessions tailored to their team’s needs, ensuring they could confidently update content, maintain accessibility standards, and leverage the site’s features. To further support their long-term success, we delivered in-depth onboarding documentation, covering everything from site management best practices to troubleshooting common issues.

Recognising the importance of search visibility, we also developed a six-month SEO strategy designed to increase organic traffic and expand their digital reach. This plan included keyword research, content optimisation recommendations, and guidance on building a strong search presence through structured data and backlink strategies. By equipping them with these tools and insights, we ensured they had a clear roadmap for continued online growth and engagement well beyond the initial launch.

In developing a new website for an exciting collaborative and innovative project, NEEB wanted to ensure that the website aligned with the very best and latest technical specifications to offer an accessible and sustainable website. We Create Digital offered a professional and supportive service, and continue to offer advice and support as we move forward with our new site.

Penny Calder

Programme Manager | North East Economic Board

Some of our other work.

A simple, white light bulb illustration with rays emanating from the top, set against a solid black background. The light bulb is outlined clearly, featuring a classic shape with a rounded top and a narrow base. The rays, drawn as short lines, suggest illumination and creativity. The overall design is minimalistic and conveys a sense of inspiration and ideas.

View our other website case studies

Explore our previous projects

Explore some of our other projects that we have completed: these are just a small selection of the types of project we have worked on, but if you want to know more about a specific area please feel free to get in touch directly.

View all our work
View our case studies
See more about St Peter's School
View more
St Peter's School
See more about King's College London
View more
King's College London
See more about The British Society for Paediatric and Adolescent Dermatology
View more
The British Society for Paediatric and Adolescent Dermatology
See more about City & Hackney Mind: Mental health charity
View more
City & Hackney Mind: Mental health charity
We Create Digital Logo
Got a project in mind?