The North Essex Economic Board (NEEB).
The North Essex Economic Board is a partnership of councils from mid and north Essex. They combine their resources and support a variety of business initiatives, working together as a catalyst to drive economic growth.
Project Overview
The North Essex Economic Board (NEEB) needed to develop a powerful and engaging modern website to highlight the support available for people in the area. This website needed to incorporate the brand identity and act as a flagship for the partnership programme.
Project Objective.
It was essential that the new website met Web Content Accessibility Guidelines 2.1 AA accessibility standards. They also needed the website to be easy to edit for people with little or no technical background and be fully responsive across all devices.
The key objective for the project was to ensure the layout and design were responsive, especially for mobile and was able to engage new users. The content and content layout had to be very clear to meet the needs of people with various backgrounds.
The website also needed to be scalable as the project grew and in order to meet the needs of its partners. This meant that plans for scaling and evolving needed to be considered within the scope of work.
The scope of work involved.
- Tendering process
- WCAG accessibility (AAA)
- Complete Design
- Sustainable code-base
- User Training
- 6 month SEO strategy
Building the public sector website.
Once the initial website foundation had been created, we then looked to meet their specific criteria around WCAG accessibility standards, going above and beyond their expectations to achieve a AAA standard.
We also hosted the website on renewable energy, which aligned well with their business, and throughout the project we utilised a highly sustainable website code-based solution that provided rapid loading and response times. As a final part of the delivery phase we also provided user training, full onboarding documentation and a six month SEO strategy to help the partnership scale effectively online and generate organic traffic.
Penny Calder
Programme Manager | North East Economic Board
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