King's College London.

The Paediatric & Population-Based Dermatology Research unit at St John’s Institute of Dermatology specialises in translational and clinical research on skin conditions.

Project overview.

Client: King's College London

In 2024, we partnered with King’s College London’s Paediatric & Population-Based Dermatology Research unit to launch their new website (PpopDerm). While the Paediatric & Population-Based Dermatology Research Unit had a section on the King’s College London website, it did not fully meet their needs. The existing KCL site lacked the flexibility required for both design and functionality.

We initially provided a quote for the new site but took the opportunity to explore the motivations behind the request. Through these discussions, we uncovered a broader challenge. The department ultimately wanted to bring multiple research projects together under a cohesive framework while maintaining each project’s unique identity, but they hadn’t thought this would be possible. Working closely with the client team, we engaged in a detailed back-and-forth to ensure we captured the full scope of functionality needed for the new unified site.

While some of their research projects were essentially copy-and-paste sites, others had unique requirements. It was essential to all of us that nothing was overlooked – ensuring the new site could not only replicate their existing setup but also support their evolving needs.

As a result, we were able to provide a revised quote that covered everything: the new project, existing projects, and a scalable foundation to accommodate future growth and additional functionality.

Visit the unit's website

Scope of work.

Website design
Website development
User experience
Accessibility
Maintenance & support
Hosting & infrastructure

Sstructure of the ppopderm department, which is part of Kings College London working with the NHS

Footer from the paediatric and population based dermatology website on mobile

News articles from the paediatric and population based dermatology website on mobile

Atopic dermatitis phenobiome project page from the paediatric and population based dermatology site

Building the solution.

We developed a bespoke WordPress site that balances user experience with high customisation. By enabling the team to manage updates in-house, we kept ongoing costs low while providing a flexible platform designed for future growth.

To ensure a seamless transition, we migrated content from multiple existing sites into the new one, consolidating everything into a single, cohesive platform. The new site effectively highlights the unit’s wide-ranging work while serving as a central hub for stakeholders.

With this scalable website, Ppopderm.org is now equipped to grow and adapt alongside their evolving needs.

Project results.

The new site is easy to maintain, provides a complete overview of past and ongoing projects, and brings together their news and publicity in one central location.

When new projects require additional features, these will be designed and developed from scratch, then seamlessly integrated into the site, ensuring it continues to evolve alongside their needs.

Some of our other work.

A simple, white light bulb illustration with rays emanating from the top, set against a solid black background. The light bulb is outlined clearly, featuring a classic shape with a rounded top and a narrow base. The rays, drawn as short lines, suggest illumination and creativity. The overall design is minimalistic and conveys a sense of inspiration and ideas.

The British Society for Paediatric and Adolescent Dermatology

What our clients say.

Anna and the team at We Create really understood the vision of creating a new website for the British Society for Paediatric and Adolescent Dermatology (bspad.co.uk). We Create have been truly collaborative and incredibly responsive along every step of development of the public facing website involving patients and families struggling with skin problems in the process. The new website has great usability for both health workers, patients and the public and looks fantastic. I cannot recommend the team highly enough.

Dr Tess McPherson

President, British Society for Paediatric and Adolescent Dermatology

Working with We Create has been effortless in their understanding of what is required, proactiveness to solving any issues and becoming an extension of our team.

James Cooper

Divisional Director of Innovation, ebm-papst UK Ltd

The team at We Create are great at what they do. The high quality of their work and attention to detail has helped with our first steps in our growth plans. I look forward to completing our ongoing projects as well as starting new ones with them in the future!

Adil Sheikh

Head of Product, Smart Money People

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Jennie Harrison-Bunning

Advertising, Marketing & Publicity, Slightly Foxed

We recently partnered with We Create Digital to take over the management of our aging website and other brand sites, and we couldn’t be more impressed. From day 1 they quickly addressed and resolved issues proactively that had been plaguing us for months. The team is friendly, reactive and full of problem solvers who have gone above and beyond to identify issues swiftly but also get to the root cause. Their ability to deliver quick and reliable fixes has given us immense peace of mind. Highly recommend their services!

George Loader

Digital Marketing Officer, Clipper Ventures