King's College London.
The Paediatric & Population-Based Dermatology Research unit at St John’s Institute of Dermatology specialises in translational and clinical research on skin conditions.
Project overview.
Client: King's College London
In 2024, we partnered with King’s College London’s Paediatric & Population-Based Dermatology Research unit to launch their new website (PpopDerm). While the Paediatric & Population-Based Dermatology Research Unit had a section on the King’s College London website, it did not fully meet their needs. The existing KCL site lacked the flexibility required for both design and functionality.
We initially provided a quote for the new site but took the opportunity to explore the motivations behind the request. Through these discussions, we uncovered a broader challenge. The department ultimately wanted to bring multiple research projects together under a cohesive framework while maintaining each project’s unique identity, but they hadn’t thought this would be possible. Working closely with the client team, we engaged in a detailed back-and-forth to ensure we captured the full scope of functionality needed for the new unified site.
While some of their research projects were essentially copy-and-paste sites, others had unique requirements. It was essential to all of us that nothing was overlooked – ensuring the new site could not only replicate their existing setup but also support their evolving needs.
As a result, we were able to provide a revised quote that covered everything: the new project, existing projects, and a scalable foundation to accommodate future growth and additional functionality.
Scope of work.
- Website design
- Website development
- User experience
- Accessibility
- Maintenance & support
- Hosting & infrastructure




Building the solution.
We developed a bespoke WordPress site that balances user experience with high customisation. By enabling the team to manage updates in-house, we kept ongoing costs low while providing a flexible platform designed for future growth.
To ensure a seamless transition, we migrated content from multiple existing sites into the new one, consolidating everything into a single, cohesive platform. The new site effectively highlights the unit’s wide-ranging work while serving as a central hub for stakeholders.
With this scalable website, Ppopderm.org is now equipped to grow and adapt alongside their evolving needs.
Project results.
The new site is easy to maintain, provides a complete overview of past and ongoing projects, and brings together their news and publicity in one central location.
When new projects require additional features, these will be designed and developed from scratch, then seamlessly integrated into the site, ensuring it continues to evolve alongside their needs.