King's College London.

The Paediatric & Population-Based Dermatology Research unit at St John’s Institute of Dermatology specialises in translational and clinical research on skin conditions.

  • structure of the ppopderm project, Kings college london working with the NHS and Paediatric and population based dermatology
  • working with logos from the paediatric and population based dermatology site
  • Contact us section on the paediatric and population based dermatology site
  • text and image block from the GADA section of the paediatric and population based dermatology site
  • interactive map showing participating study centres on the paediatric and population based dermatology site
  • meet the team section on the paediatric and population based dermatology site
  • call to action section on the paediatric and population based dermatology site
  • The layered navigation on the paediatric and population based dermatology site

Client

King's College London

Services

Website design

Website development

User experience

Accessibility

Project Overview

In 2024, we partnered with King’s College London’s Paediatric & Population-Based Dermatology Research unit to launch their new website (PpopDerm).

While the Paediatric & Population-Based Dermatology Research Unit had a section on the King’s College London website, it did not fully meet their needs. The existing KCL site lacked the flexibility required for both design and functionality. To address this, a new bespoke website was developed through a thorough design and development process.

Project Objective.

Previously, the Unit had a mix of independent websites and some information on the main KCL website. Initially, they had approached us to create yet another standalone website for one of their projects.

We initially provided a quote for the new site but took the opportunity to explore the motivations behind the request. Through these discussions, we uncovered a broader challenge. The department ultimately wanted to bring multiple research projects together under a cohesive framework while maintaining each project’s unique identity, but they hadn’t thought this would be possible. Working closely with the client team, we engaged in a detailed back-and-forth to ensure we captured the full scope of functionality needed for the new unified site.

While some of their research projects were essentially copy-and-paste sites, others had unique requirements. It was essential to all of us that nothing was overlooked – ensuring the new site could not only replicate their existing setup but also support their evolving needs.

As a result, we were able to provide a revised quote that covered everything: the new project, existing projects, and a scalable foundation to accommodate future growth and additional functionality.

structure of the ppopderm project, Kings college london working with the NHS and Paediatric and population based dermatology
footer from the paediatric and population based dermatology site
news articles from the paediatric and population based dermatology site
Atopic dermatitis phenobiome project page from the paediatric and population based dermatology site

The scope of work involved.

  • Web design
  • Web development
  • User experience
  • Digital accessibility
  • Consultation and support
  • Hosting and infrastructure

Building the solution.

We developed a bespoke WordPress site that balances user experience with high customisation. By enabling the team to manage updates in-house, we kept ongoing costs low while providing a flexible platform designed for future growth.

To ensure a seamless transition, we migrated content from multiple existing sites into the new one, consolidating everything into a single, cohesive platform. The new site effectively highlights the unit’s wide-ranging work while serving as a central hub for stakeholders.

With this scalable website, Ppopderm.org is now equipped to grow and adapt alongside their evolving needs.

Project results.

The new site is easy to maintain, provides a complete overview of past and ongoing projects, and brings together their news and publicity in one central location.

When new projects require additional features, these will be designed and developed from scratch, then seamlessly integrated into the site, ensuring it continues to evolve alongside their needs.

Some of our other work.

Portfolio

Want to see more of our work?

Explore some of our projects that we have completed with our clients. These are just a selection of we have worked on, but if you want to know more about a specific area please feel free to get in touch directly.

View our case studies
View our case studies
The British Society for Paediatric and Adolescent Dermatology
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The British Society for Paediatric and Adolescent Dermatology
Kids in Control
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Kids in Control
ebm-papst UK
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ebm-papst UK
Slightly Foxed: literary business
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Slightly Foxed: literary business

What our clients say.

Anna and the team at We Create really understood the vision of creating a new website for the British Society for Paediatric and Adolescent Dermatology (bspad.co.uk). We Create have been truly collaborative and incredibly responsive along every step of development of the public facing website involving patients and families struggling with skin problems in the process. The new website has great usability for both health workers, patients and the public and looks fantastic. I cannot recommend the team highly enough.

Dr Tess McPherson
President, British Society for Paediatric and Adolescent Dermatology

Working with We Create has been effortless in their understanding of what is required, proactiveness to solving any issues and becoming an extension of our team.

James Cooper
Divisional Director of Innovation, ebm-papst UK Ltd

The team at We Create are great at what they do. The high quality of their work and attention to detail has helped with our first steps in our growth plans. I look forward to completing our ongoing projects as well as starting new ones with them in the future!

Adil Sheikh
Head of Product, Smart Money People

The team at We Create Digital has been working with us to develop the Slightly Foxed website for several years now, and we’ve been consistently delighted with the level of customer service, technical knowledge, and creative input that they provide. As a growing independent business, our website is of the highest importance and We Create Digital are doing a brilliant job to help us to maintain and develop our online presence. Highly recommended.

Jennie Harrison-Bunning
Advertising, Marketing & Publicity, Slightly Foxed

We recently partnered with We Create Digital to take over the management of our aging website and other brand sites, and we couldn’t be more impressed. From day 1 they quickly addressed and resolved issues proactively that had been plaguing us for months. The team is friendly, reactive and full of problem solvers who have gone above and beyond to identify issues swiftly but also get to the root cause. Their ability to deliver quick and reliable fixes has given us immense peace of mind. Highly recommend their services!

George Loader
Digital Marketing Officer, Clipper Ventures
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