BSPAD.

The British Society for Paediatric and Adolescent Dermatology (BSPAD) was founded in 1985 to promote the provision of best quality care for children and young adults with skin problems and to support their families to access this.

Project overview.

Client: BSPAD

The British Society for Paediatric & Adolescent Dermatology (BSPAD) was founded in 1985 and is a small charity and a special interest group of the British Association of Dermatology.

The BSPAD website previously relied heavily on stock images of babies with flawless skin, an approach that failed to resonate with its audience, who were seeking support and relatable content. Additionally, its complex navigation made it difficult for users to find essential resources, leaving them frustrated and without the information they needed. To better serve its diverse audience, BSPAD needed a redesign and redevelopment of its website with a more authentic and user-friendly experience.

We transformed their website into a platform that better connected children, parents and healthcare professionals by reflecting their unique needs and experiences.

Visit the BSPAD website

Scope of work.

Website design
Website development
WordPress
User experience
Accessibility
Hosting
Maintenance & support

A green background features a large, stylised outline of a head in light green, with a heart shape inside, suggesting a focus on mental health. The text at the top reads "Skin conditions and mental health" in bold, black font. Below, a smaller message explains the impact of skin conditions on mental health and mentions available resources. At the bottom, a black button with white text says "View mental health resources," accompanied by a right-pointing arrow. The overall design is clean and modern

The image features three rectangular panels stacked vertically, each with a distinct background colour. The top panel is purple and contains the text "Young People" in white, accompanied by an illustration of a child and an adult engaging in conversation. The middle panel is blue, displaying the word "Parents" in white, alongside a graphic of a parent and child interacting with a healthcare professional. The bottom panel is a lighter blue, featuring the text "Healthcare Professionals" in white, with an illustration of a healthcare worker

A young person with shoulder-length, dark hair and dreadlocks is looking directly at the camera, wearing a light-coloured top. The background is a warm yellow, creating a vibrant contrast. Below the image, there is a rectangular section with a bright yellow background featuring white text that reads "Young people stories." The text explains that sharing experiences can help others understand their conditions and encourages community support. A grey arrow icon points to the right, indicating a link to "Read more."

Building the healthcare charity website.

Like many of our clients, cost was a key consideration when discussing the new website. The client had previously received a quote from a web agency specialising in charity websites, but the price was more than double ours and came with steep ongoing costs. They questioned whether we could meet their needs when we don’t exclusively focus on charity design. Our response? Great web design, regardless of sector, starts with understanding the problem. By focusing on the project’s objectives, user needs, and defining success, we delivered a bespoke solution that exceeded expectations.

We firmly believe that understanding the problem is the foundation of great web design. This is not just something we say, but something we actively practice, beginning with the people who use the website. Our first step was to speak directly with end users to understand their needs and identify where the current website was falling short.

In our initial user testing session with two young people living with chronic skin conditions, the feedback was immediate: the website felt more suited to doctors than to its intended audience. One participant shared how she would spend hours online searching for someone who looked like her or for resources that understood her struggles.

To address this, we focused on imagery and content that reflected real-life stories. We incorporated narratives from children, young people, and parents to highlight their experiences and show what different skin conditions look like. It was crucial that the website was not only inclusive but also representative of the community it serves.

The website was developed using WordPress, which allowed for a high level of customisation, a user-friendly interface, and a cost-effective solution. We have continued to provide ongoing support, monitoring, and updates on an ad-hoc basis, avoiding the high retention fees that often come with long-term contracts.

Anna and the team at We Create really understood the vision of creating a new website for the British Society for Paediatric and Adolescent Dermatology (bspad.co.uk). We Create have been truly collaborative and incredibly responsive along every step of development of the public facing website involving patients and families struggling with skin problems in the process. The new website has great usability for both health workers, patients and the public and looks fantastic. I cannot recommend the team highly enough.

Dr Tess McPherson

President of BSPAD | BSPAD

Project results.

When we tested the final website with the same young people, their reactions validated the direction we had taken. They expressed how the site now felt truly designed for them, a space that was accessible, inviting, and focused on their needs. They were able to easily find the information they were looking for, and the content felt much more relevant and supportive of their experiences. This shift in perception was a clear sign that we had successfully created an environment where they could feel understood and empowered.

Professionally it makes us very proud to know our work is contributing to a great cause and helping young people through what can be a challenging time. As BSPAD’s website partner, we continue to provide website hosting and consultancy as required, supporting them in their work.

Some of our other work.

A simple, white light bulb illustration with rays emanating from the top, set against a solid black background. The light bulb is outlined clearly, featuring a classic shape with a rounded top and a narrow base. The rays, drawn as short lines, suggest illumination and creativity. The overall design is minimalistic and conveys a sense of inspiration and ideas.