User experience and UX insights.

A well-designed website is essential for achieving your business goals. If content is hard to find, pages load slowly, or interactive elements don’t function as expected, users may become frustrated and leave. At We Create Digital, we assess website usability, identify pain points, and provide clear, actionable recommendations to enhance user experience (UX).

Understanding user behaviour.

To create a seamless and effective website, it’s important to understand how users interact with it. We use a range of UX tools to analyse behaviour, uncover friction points, and suggest improvements.

Heatmaps

By tracking where users click, scroll, and spend time, heatmaps help identify which elements attract attention and which may be overlooked.

User journey analysis

We review how visitors navigate through your website, highlighting areas where they may encounter obstacles or drop off before completing key actions.

Black illustrated letters A and B separated by a backslash — Testing

We focus on testing hypotheses to gain valuable insights and identify new opportunities for improvement

A digital interface displaying various landscaping products and services. Sections include Gabion Baskets, Lawn Care, Aggregates, and Bamboo, each with a brief description and a "View" button for more information. A prominent icon featuring three horizontal lines indicates a menu or navigation option. The layout is clean and organised, with green accents highlighting action buttons.

AB testing grid view on a background of a website with a blue overlay.

A/B testing for better decision-making.

When updates are needed, businesses often face choices between different design or functionality options. A/B testing allows us to compare two variations of a page by showing them to different users over a set period. This method provides data-driven insights on which version performs better, helping to inform future decisions.

A/B testing is particularly valuable for:

Improving conversion rates on landing pages
Refining calls to action and key messaging
Optimising checkout flows in e-commerce sites

(Note: A/B testing requires a sufficient level of website traffic to produce meaningful results.)

A person is sitting at a desk, facing a laptop and a large computer monitor. The screen displays a website titled "Paediatric & Population-Based Dermatology Research." An overlay shows a magnifying glass icon with the text "Accessibility Checker" and a list of accessibility issues, including a count of five issues. The workspace is tidy, with coding visible on the laptop screen and a notepad nearby.

A blue circular symbol featuring a simplified human figure with outstretched arms is set against a bright yellow background. The figure is rounded with a circular head and a body that resembles a stick figure. The blue circle surrounding the figure has a thick border, emphasising the symbol's accessibility theme.

Accessibility compliance.

Accessibility is a key consideration, particularly for public sector organisations. Our team can ensure websites meet WCAG 2.1 Level AA standards, making them more inclusive for users with diverse needs. Instead of relying on costly accessibility tools, we audit sites and implement code-based improvements, enhancing usability while maintaining compliance.

Regardless of whether accessibility is a requirement, prioritising accessibility not only improves user experience but also increases audience reach and engagement.

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Real life user testing.

Testing websites with real users is essential for understanding how people interact with a site in a real-world context. While developers and designers may assume a site is intuitive, actual users often highlight unexpected pain points, such as confusing navigation, unclear calls to action, or slow-loading pages. Observing users as they complete tasks provides valuable insights into their behaviours, frustrations, and expectations. This helps teams refine the design, improve accessibility, and ensure a smooth, engaging experience. Regular testing with a diverse group of users is key to creating a website that is not only functional but also enjoyable to use.

Smart money people website on a smartphone template with a dark teal background

Happy team seeing results from a project

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The value of UX insights.

For businesses focused on growth, UX insights provide a roadmap to improve conversion rates, user retention, and overall satisfaction. Whether you’re running an e-commerce store, SaaS platform, or content-driven site, a user-centred approach helps keep your business competitive.

At We Create Digital, we empower teams with actionable data, helping refine website design and functionality based on real user behaviour. From in-depth analysis to implementing changes, we support businesses in making informed, data-driven improvements that enhance user experience and drive results.