User experience and UX insights.
A well-designed website is essential for achieving your business goals. If content is hard to find, pages load slowly, or interactive elements don’t function as expected, users may become frustrated and leave. At We Create Digital, we assess website usability, identify pain points, and provide clear, actionable recommendations to enhance user experience (UX).
Understanding user behaviour.
To create a seamless and effective website, it’s important to understand how users interact with it. We use a range of UX tools to analyse behaviour, uncover friction points, and suggest improvements.
Heatmaps
By tracking where users click, scroll, and spend time, heatmaps help identify which elements attract attention and which may be overlooked.
User journey analysis
We review how visitors navigate through your website, highlighting areas where they may encounter obstacles or drop off before completing key actions.
Testing
We focus on testing hypotheses to gain valuable insights and identify new opportunities for improvement
A/B testing for better decision-making.
When updates are needed, businesses often face choices between different design or functionality options. A/B testing allows us to compare two variations of a page by showing them to different users over a set period. This method provides data-driven insights on which version performs better, helping to inform future decisions.
A/B testing is particularly valuable for:
- Improving conversion rates on landing pages
- Refining calls to action and key messaging
- Optimising checkout flows in e-commerce sites
(Note: A/B testing requires a sufficient level of website traffic to produce meaningful results.)
Accessibility compliance.
Accessibility is a key consideration, particularly for public sector organisations. Our team can ensure websites meet WCAG 2.1 Level AA standards, making them more inclusive for users with diverse needs. Instead of relying on costly accessibility tools, we audit sites and implement code-based improvements, enhancing usability while maintaining compliance.
Regardless of whether accessibility is a requirement, prioritising accessibility not only improves user experience but also increases audience reach and engagement.
Real life user testing.
Testing websites with real users is essential for understanding how people interact with a site in a real-world context. While developers and designers may assume a site is intuitive, actual users often highlight unexpected pain points, such as confusing navigation, annoying hover menus, unclear calls to action, or slow-loading pages. Observing users as they complete tasks provides valuable insights into their behaviours, frustrations, and expectations. This helps teams refine the design, improve accessibility, and ensure a smooth, engaging experience. Regular testing with a diverse group of users is key to creating a website that is not only functional but also enjoyable to use.
The value of UX insights.
For businesses focused on growth, UX insights provide a roadmap to improve conversion rates, user retention, and overall satisfaction. Whether you’re running an e-commerce store, SaaS platform, or content-driven site, a user-centred approach helps keep your business competitive.
At We Create Digital, we empower teams with actionable data, helping refine website design and functionality based on real user behaviour. From in-depth analysis to implementing changes, we support businesses in making informed, data-driven improvements that enhance user experience and drive results.
Lets work together
Work with us to help transform your user experience and reach a wider audience.
Take a look at some of our case studies.
Portfolio
Discover more about the user experience work we have carried out in past projects and how we deliver websites that meet the needs of their users.
More than a decade of trusted relationships
User experience (UX) FAQs.
Here are some answers to questions we are often asked before working on user experience (UX) projects.
We put users at the centre of every project, starting with discovery workshops to understand your audience, goals, and challenges. From there we map user journeys, create wireframes and prototypes, and test them with real users or stakeholders to validate ideas early. Accessibility is built in from the start, ensuring designs work for everyone.
The exact activities depend on the project, but common steps include analytics and heatmap reviews, journey mapping, moderated user testing, and hypothesis-driven experiments. We keep the focus on outcomes, making websites and applications more usable and effective , not deliverables for their own sake.
A/B testing works best when there’s enough traffic to reach statistical confidence quickly – usually thousands of visitors per variation, depending on the test. The goal is to get reliable results without tests dragging on for months. If your traffic volume is lower, we’ll recommend alternatives such as usability testing, session recordings, or focused iterative changes measured over time. This way, you still gain meaningful insights and improvements without waiting for inconclusive A/B test results.
At the end of a UX review, you’ll receive a prioritised set of recommendations with clear next steps, supported by evidence from research and testing. We highlight what to change immediately, what to test next, and how to measure impact so you’re not left with a vague report but a practical roadmap. Depending on the scope, this may also include journey maps, wireframes, or prototypes to illustrate improvements and make it easier for your team to take action.
Accessibility is built into our UX process from the start. We consider it alongside usability, so barriers are identified and addressed early rather than patched later. Our reviews and designs follow WCAG standards, and we check for issues such as colour contrast, keyboard navigation, and screen reader support. This ensures the end result is not only compliant but also inclusive and usable for everyone.
We define success by tying improvements to measurable outcomes. At the start of a project, we agree on sensible KPIs with you – such as task completion rates, conversion improvements, reduced support tickets, or user retention. We then track these metrics over time so the impact of UX updates is clear and visible. Where possible, we also combine analytics with user feedback and usability testing to make sure changes not only perform well on paper but also feel better for your users in practice.
We can recruit representative participants that match your audience, ensuring the feedback is meaningful and actionable. As part of the process, we manage consent and screening, and can run sessions either remotely or in person depending on what works best for your users. This way, you get reliable insights from the right people without the admin burden of organising it yourself.
Latest industry insights.
Explore more of our insights from our blog, delving into industry trends, the latest news and the future of the digital space.
The future of inclusive digital design: is WCAG enough?
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