Digital sustainability.
Our team specialises in creating high-performing, eco-friendly websites. Our sustainable web development approach includes clean energy hosting, efficient coding, lightweight pages, and best practices for optimal content delivery.
Why a website's carbon footprint matters.
The internet accounts for 3.7% of global carbon emissions each year; a seemingly small figure, but a significant one when you consider how much can be done to reduce their impact. The Eco-Friendly Web Alliance recommends a carbon load of less than 1g per page, yet many pages exceed this. Imagine a page that produces 3g of carbon per view and receives 100,000 daily visits. By optimising it, the potential carbon savings are enormous.
We understand the challenge. A website needs to stand out, but we believe it’s possible to balance aesthetics, user experience and sustainability without compromising on impact.
Sustainable at scale
While smaller websites have a minimal impact, an organisation’s digital footprint can grow exponentially as it scales. We audit your website’s efficiency and identify areas for improvement, helping you reduce your footprint as your business grows.
Aligning with branding
Many brands are increasingly focusing on sustainability as a core part of their identity. Updating your website to align with these goals not only promotes consistency but also provides fresh marketing content that reflects your commitment to the environment.
Offsetting carbon
We can utilise tools in the sustainability sector as well as creating new methods to help create simple, effective solutions for measuring and offsetting your carbon footprint.
Making a conscious choice.
We support clients who are committed to implementing sustainable web practices, whether as part of their core mission and values or to meet industry-specific requirements. By adopting these practices, we help businesses not only align with environmental goals but also enhance their digital presence with websites that are fast, efficient, and eco-friendly.
72% of global consumers say they’re willing to pay more for sustainable products and 62% of consumers claim they “always or often” seek out products specifically because they’re sustainable. As sustainability becomes an increasingly important consideration for both consumers and businesses, more organisations are choosing to incorporate it into their brand identity. We are keen to assist these forward-thinking companies, offering our expertise to ensure their web solutions not only perform well but also make a positive contribution.
Efficient code.
Our development team writes efficient scripts and employs best practices that minimise server load and reduce energy consumption. Through a rigorous optimisation process, we create websites that load faster, use less bandwidth, and contribute to a more sustainable digital ecosystem. By focusing on writing cleaner, more efficient code, we not only lower emissions but also improve the overall user experience.
Better code means faster, more responsive websites that perform at their best without having a negative impact on the environment. This is crucial for your website, as a lighter webpage that loads in just 1 second can achieve a conversion rate of 39%,. compared to a 1-second delay in load time resulting in a 7% reduction in conversions.
Lightweight pages and content delivery.
A large part of sustainable development involves creating lightweight websites that load faster and consume fewer resources. By optimising the delivery of images and other assets, we reduce page sizes and enhance performance. This approach not only improves the user experience with faster loading times but also lowers energy consumption, making your website both more sustainable and environmentally friendly. Through thoughtful optimisation, we ensure that every aspect of your site works efficiently, minimising the carbon load.
Our team follows best practices to ensure your content is delivered quickly and efficiently. We leverage data-driven strategies to implement a best-in-class approach, using content delivery networks (CDNs), lazy loading techniques, and file compression. These methods work together to minimise data transfer, reduce loading times, and significantly cut down on energy consumption, helping your website perform optimally while being more sustainable.
Sustainable hosting.
We believe in powering the web with renewable and clean energy. Our hosting services are sourced from providers who use 100% clean energy, reducing the environmental impact of your website. In choosing sustainable hosting, our clients benefit from reductions in emissions while also gaining reliable, high-speed website performance.
Given consumers and clients increasingly prioritise sustainability, eco-friendly hosting helps your business stand out. For companies committed to reducing their environmental impact, sustainable hosting strengthens brand reputation while maintaining top-tier performance. At We Create Digital, we support UK businesses in building a greener digital presence.
Supporting long-term efficiency and cost savings.
Our sustainable hosting offers more than just eco-friendliness, it also delivers significant cost savings through energy-efficient infrastructure. By using clean energy sources and optimising resources, we help reduce your carbon footprint while maximising operational efficiency.
We take a proactive approach, carefully monitoring and managing every aspect of your hosting environment. This ensures not only reliable uptime and seamless performance, but also lower energy consumption, leading to long-term savings. With our sustainable hosting, your business can thrive while contributing to a greener, more sustainable future for the planet.
Lets work on a project together!
Embark on a journey with us to transform your digital sustainability. Our collaborative approach ensures tailored solutions that can help improve your carbon footprint and performance.
Take a look at our projects.
-
Find out more about:
Inspire Wellbeing Services: Therapy and personalised care
Inspire Wellbeing Services
Therapy and personalised care.
- UX
- Web design
- Web development
-
Find out more about:
Seaful: Ocean & waterway charity
Seaful
Ocean & waterway charity.
- Support and maintenance
- Sustainability
- Web design
- Web development
-
Find out more about:
ebm-papst UK: Fan and motor manufacturer
ebm-papst UK
Fan and motor manufacturer.
- Support and maintenance
- UX
- Web design
- Web development
-
Find out more about:
Kids in Control: Healthcare pilot project
Kids in Control
Healthcare pilot project.
- Accessibility
- Web design
- Web development
-
Find out more about:
King's College London: A new departmental unit website
King's College London
A new departmental unit website.
- Security
- Support and maintenance
- Web design
- Web development
-
Find out more about:
BSPAD: A charity supporting children with skin conditions
BSPAD
A charity supporting children with skin conditions.
- Accessibility
- Support and maintenance
- UX
- Web design
- Web development
More than a decade of trusted relationships
Latest industry insights.
Dive into the latest industry trends and insights through our blog, where we explore innovative strategies, provide expert opinions, and keep you up to date with the ever-evolving landscape. Stay informed and ahead of the curve with our expert-driven content.
Why choose Laravel for your next web project?
Laravel’s security, scalability, and speed have transformed our development projects over the past 11 years. We’ll show how it can make your next project stand out while keeping costs low and quality high.
Google introduces Carbon Footprint for Google Ads to help advertisers track emissions
Google has made another advancement around sustainability by launching Carbon Footprint for Google Ads.
Understanding the OWASP Top Ten: a guide to web application security
One way to understand and mitigate common security risks is by referring to the OWASP Top Ten. This is a comprehensive list of the most critical security risks to web applications, curated by the Open Web Application Security Project (OWASP).