Is Wix better than WordPress? No, it isn’t.
If you’re stuck between the two platforms, then just take the above answer, forget about reading the below, and more forward with your WordPress website.
Should you be looking for a bit more detail if you are making a decision between using Wix or WordPress for a website, then keep reading.
So why is WordPress better than Wix?
Wix might look appealing because it promises simplicity, but when you dig deeper, it falls short in flexibility, scalability, and long-term value. WordPress consistently outperforms Wix in areas that matter if you’re serious about your website.
For a personal project or a quick (temporary) site, Wix might be fine. But if you want a professional, reliable online presence that can grow with your business, WordPress is the smarter investment.
Ease of use vs long-term control
Wix is easy to get started with. Its drag-and-drop editor makes it simple to create a page in minutes without touching a line of code. That’s great for beginners, but it comes with limits. What feels effortless today can quickly become frustrating when you want to customise something beyond what Wix allows. And you will discover this very quickly.
WordPress does have a slightly steeper learning curve, but that initial effort pays off. Once you understand the basics, you have complete control. You decide how your site looks, how it functions, and where it’s hosted. That control is essential for anyone who wants their site to evolve over time instead of being boxed in by a platform’s restrictions.
Flexibility and scalability
This is where WordPress pulls far ahead. Wix gives you templates and a selection of apps from its marketplace, but you’re restricted to what they provide. If a feature doesn’t exist in Wix, you’re stuck.
WordPress is open-source and has an enormous ecosystem of themes, plugins, and integrations. From advanced e-commerce stores to membership systems, multilingual websites, or custom-built solutions, WordPress can handle it. It’s the platform used by businesses, governments, and some of the biggest brands in the world for a reason – it can scale from a simple blog to a complex enterprise site.
Cost and ownership
Wix uses a subscription model, which at first looks predictable. But as soon as you need extra features or want to remove Wix branding, the monthly cost climbs. And no matter what you pay, you don’t truly own your website – it’s tied to Wix’s infrastructure. Migrating away is difficult, often forcing a rebuild. That means all the money you put into the site feels wasted.
WordPress itself is free. You’ll pay for hosting, premium themes, or plugins, but the big difference is ownership. Your site is yours. You can choose your hosting provider, move it whenever you want, and maintain complete independence. You can also scale it, redesign it, add significant new functionality – meaning you don’t need to start from scratch if you want a refresh or update. For a business, that freedom is invaluable.
SEO and performance
Wix has improved its SEO tools in recent years, but they’re still basic. You can edit titles, descriptions, and URLs, but deeper optimisation is limited, meaning your performance is limited. Performance is also restricted because you’re locked into Wix’s servers and settings.
WordPress gives you control. With the right setup, you can optimise everything: site speed, mobile performance, structured data, and more. This flexibility is a key reason why WordPress sites consistently rank higher in search engines.
The bigger picture
The question you should be asking isn’t really “Is Wix better than WordPress?” – it’s “Do you want a website that’s simple now but limited later, or one that can grow with you?”.
Wix is best for quick, personal projects where ease matters more than control and you’re not likely to make many changes or worry about how slick it looks.
WordPress is best for businesses and professionals who need flexibility, ownership, and the ability to scale.
That’s why WordPress powers over 40% of all websites worldwide, including major brands. It offers freedom, growth, and long-term value that Wix simply can’t match.
The bottom line
WordPress is better than Wix. While Wix may get you online quickly, it locks you into its ecosystem and limits your growth while potentially costing more in the long run. WordPress gives you ownership, flexibility, and the confidence that your website can adapt as your needs change.
If you want a site that looks professional today and can keep up with tomorrow, WordPress is the clear choice.
