Suregreen.
A major UK supplier of landscaping and gardening products, offering outdoor supplies for both DIY and trade customers.
Client
Suregreen
Services
Website design
Website development
Support & maintenance
Project Overview
Suregreen needed to enhance their online shopping experience and align the website with their brand values. Over a six-month project, we focused on improving website usability and boosting eCommerce sales.
Through UX updates, backend optimisations, and a server migration to eco-friendly hosting, we delivered a faster, user-friendly site that reflects Suregreen’s professional and environmentally conscious brand.
Project Objective.
Suregreen wanted to revamp their website to improve user experience and drive eCommerce growth. A major focus was migrating the site to an eco-friendly server to match their green credentials, while also optimising the sales funnel for better engagement and conversion.
The scope of work involved.
- UX redesign
- Branding update
- Sales funnel optimisation
- Performance upgrades
- Bulk pricing
- Eco server migration
Building the gardening and landscaping products website.
We began with a UX review to identify and prioritise areas for improvement. A six-month plan with five upgrade sprints was implemented, focusing on speed, user navigation and branding alignment.
The design team optimised product pages, introduced bulk pricing, and encouraged add-on sales. The technical team focused on load speed, backend code optimization, and environmental sustainability, migrating the site to an eco-friendly server.
Post launch results.
#1
Top 50 B2B Report
#1 for UX Design. #5 for Mobile Speed.
12.3%
Average order amount increase
202.3%
Organic clicks from Google
Organic clicks from Google
Ben Lake
Head of Marketing | Origin Suregreen Ltd