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Suregreen.

A major UK supplier of landscaping and gardening products, offering outdoor supplies for both DIY and trade customers.

Suregreen website collage made up of desktop and mobile screenshots.

Project Overview.

Client: Suregreen

Suregreen wanted to revamp their website to improve user experience and drive eCommerce growth. They needed to enhance their online shopping experience and align the website with their brand values. Over a six-month project, we focused on improving website usability and boosting eCommerce sales.

Through UX updates, backend optimisations, and a server migration, we delivered a faster, user-friendly site that reflects Suregreen’s professional and environmentally conscious brand.

A major focus of the server migration was moving the site to an eco-friendly server to match their green credentials, while also optimising the sales funnel for better engagement and conversion.

Visit Suregreen's website

Scope of work.

  • Website design
  • User experience
  • eCommerce
  • Website development
  • Magento / Adobe Commerce
  • Server migration and management
  • Support & maintenance

Key stats.

  • #1

    Top 50 B2B Report: #1 for UX Design and #5 for Mobile Speed.

  • 12.3%

    Increase in average order

  • 202.3%

    Increase in organic clicks from Google

Homepage section for Suregreen website on mobile
The image displays two identical product listings for an "Oak Railway Sleeper" with dimensions of 2.4m x 200mm x 100mm. Each listing includes a rectangular piece of oak wood shown from the side, highlighting its length and thickness. The product details include the SKU number (998192), weight (50kg), size, lifespan (up to 20 years), and wood type (oak). A price of £39.99 is shown, crossed out next to a previous price
A long, rectangular piece of wood is displayed on a white background. The wood has a smooth surface and visible grain patterns, with one end showing a flat cut. Below the image, there is pricing information, indicating a current price of £39.99, previously £42.99, and options for quantity and trade pricing.
Checkout page for Suregreen website on mobile showing payment methods and order summary.
  • Image shows two mobile phone screens displaying a website for a gardening supplies company. The left screen features a banner with the text "Grow with Confidence" and images of multi-purpose wire fencing. The right screen highlights sections for trade customers, railway sleepers, and a promotion for free delivery on orders over £99. The background is a bright yellow.
  • Suregreen checkout UI designs showing different screenshots overlapping
  • A green background with a laptop showing the suregreen website on its screen, looking at a product page.
  • A computer monitor displays a website featuring various products for gardening and landscaping. The top banner highlights "Vigilis Tree Shelters" with a tagline of "Protect, Grow, Sustain." Below, there are sections for "Multi-Purpose Wire Fencing" and an invitation for trade customers to open an account. The background is a solid blue.
  • Image of two tablets displaying product listings. The left tablet shows a grid layout with various items related to gardening or outdoor equipment, featuring images and buttons for more information. The right tablet displays a detailed product page with images, ratings, and descriptions for similar items. The background is a deep red colour.

Building the gardening and landscaping products website.

We started the eCommerce project by conducting a comprehensive UX review to identify areas that needed improvement and prioritise the most impactful changes. This assessment allowed us to develop a clear roadmap for the website’s evolution, culminating in a six-month plan with five dedicated upgrade sprints. These sprints focused on enhancing key aspects such as site speed, user navigation, and alignment with the client’s brand identity. By breaking down the work into manageable phases, we ensured that each sprint would deliver measurable improvements that contributed to the overall user experience and business goals.

Our design team made significant enhancements to the product pages, ensuring they were more engaging and easier for users to navigate. This included the introduction of bulk pricing options, making it more straightforward for customers to purchase in larger quantities, and strategies to encourage add-on sales through related product recommendations. These changes not only improved the user experience but also provided a clear path to increasing revenue through higher-value transactions.

On the technical side, our focus was on improving the Magento website’s load speed, a crucial factor for both user satisfaction and SEO performance. The backend code was optimised to reduce unnecessary complexity and ensure faster response times. As part of our commitment to sustainability, we also migrated the website to an eco-friendly server, reducing the environmental impact of the platform while maintaining strong performance.

In addition to these initial upgrades, we continue to provide ongoing support to ensure the website remains optimised and aligned with evolving business goals. Our team regularly monitors site performance, makes adjustments to improve speed and user experience, and implements periodic design updates to keep the site fresh and engaging.  Through this ongoing partnership, we ensure that the website consistently meets the needs of both the client and their customers, supporting their long-term success.

Highly efficient agency with high quality work. They can't do enough when it comes to their services and creative problem solving! I've worked with WCD for the last 18 months and would highly recommend WCD to any business who need care and attention from their suppliers. They're knowledge and experience has been key to the success of the projects we've worked on together and the experience has been second to none! A great team with great work, who should pat themselves on the back more often.

Ben Lake

Head of Marketing | Origin Suregreen Ltd

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