Marketscan.
A Chichester-based data supplier serving businesses and marketing professionals with high-quality, targeted data solutions.
Project overview
Marketscan required a website overhaul and an updated user experience for their ListBuilder application. Our work included incorporating their new brand concept and using Lucky Orange for data-driven UX insights.
We designed a modern, professional interface that enhances usability for website visitors and ListBuilder users, setting a foundation for improved SEO and conversions.
Project objective.
Marketscan’s primary goal was to redevelop their website and enhance the ListBuilder UX in line with their new branding. This required developing a professional, user-friendly design that highlighted their expertise in data provision.
The scope of work involved.
- Website redesign
- ListBuilder UX update
- User behaviour analysis
- Brand alignment
- SEO planning
- Conversion optimisation
- Technical SEO
Building the data solution website.
We collaborated with Marketscan’s marketing team to align the new website and ListBuilder design with their updated brand concept. Using Lucky Orange, we analysed user recordings and heat maps to identify bottlenecks and improve the UX.
The updated design incorporated the new brand’s colours and shapes, giving the site a professional, modern feel.
We have continued to work with Marketscan, offering technical SEO to ensure the site continues to rank highly and meet the demands of search engine algorithms.
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