Marketscan.
A Chichester-based data supplier serving businesses and marketing professionals with high-quality, targeted data solutions.
Project overview.
Client: Marketscan
Marketscan required a website overhaul and an improved user experience for their ListBuilder application. Our work involved integrating their new brand concept and leveraging Lucky Orange to gain data-driven insights into user behaviour.
The primary objective was to create a professional, user-friendly design that aligned with their updated branding while effectively showcasing their expertise in data provision. This meant refining the website’s structure, enhancing navigation, and ensuring a seamless experience for ListBuilder users.
The result is a modern, intuitive interface that not only improves usability but also strengthens SEO and supports higher conversions, providing a solid foundation for future growth.
Scope of work.
- User behaviour analysis
- Website design
- Website development
- Technical SEO
- Hosting
Building the data solution website.
We worked closely with Marketscan’s marketing team to ensure their WordPress website and ListBuilder application reflected their refreshed brand identity. By analysing user recordings and heat maps with Lucky Orange, we identified pain points and optimised the user experience for smoother navigation.
The redesign introduced the new brand’s colours and visual elements, creating a sleek, professional look that reinforced their market presence.
Our collaboration didn’t end at launch; we continue to provide technical SEO support, helping the site maintain strong search rankings and adapt to evolving algorithms.
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