Our client works in asbestos removals, providing a comprehensive service which includes everything from an initial survey and testing all the way to complete removal and disposal. While they are based in Colchester and operate across large parts of Essex, they made it clear that they wanted to work across the region covering areas such as Kent and London.
Goals and objectives
Our client needed help to launch a new and improved website within a fortnight of our initial meeting. As soon as it went live, they wanted to start getting enquiries to increase their workload and allow them to quickly grow. We proposed a plan to enable us to fast-track the launch of the website, then employ a number of tactics to increase the number of enquiries our client would receive through Search Engine Optimisation and Pay Per Click.
We designed our strategy around the clients’ needs, which were to gain an online presence and be open for enquiries as soon as possible. This involved prioritising some parts of our campaign and making the decision to put others on hold for a while until we had things up and running.
The design of the website was the first task we undertook, making sure to create an engaging, visually appealing yet practical layout. By using our customisable starter theme, Lark, we were able to quickly launch the website but without any compromises on the look and feel or structure. The client was much happier with the new and refreshed version of his website and gave us the go-ahead to push it to live and begin the campaign.