Anglian Urology Associates.
Anglian Urology Associates, or AUA, is, a private urology practice based in Essex. They required a professional online presence to reflect their team’s expertise, make it easy for patients to find information, and enable smooth appointment enquiries. They also wanted to showcase the breadth of their experience and services they provided.
Project overview.
Client: Anglian Urology Associates
The main challenge was to design a website that felt approachable while maintaining a high level of professionalism, especially given the sensitive nature of urology services. It was important that the site made it easy for patients to find consultant profiles, understand available treatments, and make appointment enquiries without feeling overwhelmed.
Additionally, the site needed to be easy for the Anglia Urology team to manage and update internally, with a strong technical foundation for SEO and fast mobile performance.
Scope of work.
- Website design
- Website development
- WordPress
- Hosting
- Technical SEO
- Support & maintenance
Our approach.
We built the new website on WordPress using our custom Lark framework, ensuring a lightweight, flexible foundation. The design approach focused on creating a calm, reassuring feel with soft colours, clear typography, and simple navigation paths.
Key steps we took included:
- Creating structured user journeys for patients to find services, consultants, and contact details easily
- Building custom flexible blocks to allow the team full control over page layouts without heavily relying on external plugins
- Integrating strong SEO foundations, including clear heading structures, metadata, and fast page load speeds
Furthermore, the site architecture was designed to support both immediate needs and future expansion, allowing for the addition of new services or procedures with minimal effort.
The results.
The AUA website is fast, approachable yet professional, and easy to navigate, both for patients and administrators. Since launch, it has helped the practice present a more polished online presence, supporting both brand credibility and patient engagement.