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Email marketing.

Email remains one of the most powerful forms of marketing. At We Create Digital, we specialise in crafting email marketing campaigns designed to achieve results. We ensure that your communications stand out in a crowded inbox. Whether you’re aiming to boost engagement, increase sales, or build brand awareness, we tailor each campaign to meet your specific goals.

  • Meeting to discuss ideas between three team members at a table with open laptops and plants in the background. On the bottom left is a large yellow circle containing two black silhouette icons and a black lit lightbulb next to one of them.
  • A design being made in figma on a laptop with a large yellow circle to the left containing two types of ruler
  • A woman sitting on a mustard sofa with a laptop on her lap in a cool looking office. At the top left of the image is a large yellow circle containing a black envelope icon with a black circle on the top right corner indicating there is unopened email
  • Two developers working on code on a laptop with a large yellow circle at the top containing a greater than sign, backslash and less than sign
  • Two men are engaged in conversation at a table in a bright, minimalistic room. The man on the left has short, tousled hair and is wearing a dark blue sweater, smiling as he gestures with his hand. The man on the right has curly red hair and a beard, wearing a black sweater, also smiling. A green plant is visible in the background. In the bottom right corner, a yellow circle contains a black icon of a line graph, symbolising growth or progress.
  • Testing a website across desktop, tablet and mobile. On the bottom left of the image is a large yellow circle containing a document icon and a science beaker icon

A technical approach.

Email marketing is a key part of any marketing strategy but often is done without thinking through the technical side. While content is important, if the email never makes it to an inbox, can’t be read on a mobile device, isn’t legible due to poor contrast ratio and has a complicated layout, it will simply be deleted in seconds. We can create bespoke templates for clients to populate with their content, and can provide ongoing support to carry out campaigns.

Image features three potted plants in varying sizes, each with a smooth white ceramic pot and a brown base. The pots contain green succulents and are arranged on a wooden surface. Surrounding the pots are scattered rose petals. Text overlay promotes gifting plants for Valentine's Day, encouraging customers to shop and read the blog.
A photo showing Gmail open on an Apple laptop, with the top left of the screen in view shown in close up
A man is smiling whilst working in an office at an open laptop

Making it to the inbox.

Creating a beautiful email is just the start. A huge number of emails are deleted without being read or are never even noticed. Our approach ensures that every email we send is optimised for success, with a focus on deliverability, design, and engagement.

If your email looks like spam, your email client will sometimes choose to not even show it to you. That is a potential sale or new client opportunity wasted in the first step of your email marketing campaign. We handle everything from avoiding spam filters to ensuring your emails are mobile-responsive and easy to read and have relevant preview text. By testing different variables, we continually refine our approach for the best results.

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Designer conducting a accessibility audit of a website

Accessible, legible and responsive.

Once an email has been clicked, you now need to ensure it isn’t deleted straight away. There are a few reasons why someone may hit delete – the biggest one is that they won’t be able to read it.

This may be because the email isn’t accessible and the user is colour blind so the colours mean they can’t see the text. It could be due to the colours having a poor contrast ratio and strain their eyes to read. Or it might be because it isn’t responsive and doesn’t work well on their mobile. We test all emails we produce across nearly 100 devices and email clients to make sure they meet all of these requirements.

At We Create Digital, we ensure that your email marketing campaigns are fully compliant with GDPR regulations. We help businesses obtain explicit consent from subscribers, manage opt-ins and opt-outs efficiently, and maintain accurate records of consent. Our team works with you to create transparent, data-driven email marketing strategies that protect your customers’ privacy while still delivering targeted, engaging content. By partnering with us, you can run effective email campaigns that not only meet GDPR standards but also build trust and enhance your brand’s reputation.

A young man with a beard, wearing a denim jacket and a black t-shirt, is drawing on a whiteboard. He is using a blue marker to outline boxes and diagrams. The whiteboard features various sketches, including interface elements and text, suggesting a brainstorming session or design work.
Smiling woman with long red hair at white board
A digital interface displaying various landscaping products and services. Sections include Gabion Baskets, Lawn Care, Aggregates, and Bamboo, each with a brief description and a "View" button for more information. A prominent icon featuring three horizontal lines indicates a menu or navigation option. The layout is clean and organised, with green accents highlighting action buttons.

Segmentation and personalisation.

Personalised emails have been shown to drive higher engagement, and our segmentation strategies allow you to send relevant messages to the right people at the right time. We help you segment your email list based on customer behaviours, interests, and demographics, ensuring that each message resonates with its recipient.

A person with curly hair is sitting at a desk, holding a smartphone to their ear while engaged in a phone call. They are wearing a dark green, knitted sweater. In front of them, a laptop is open, displaying a webpage with various data tables. A glass of water sits beside the laptop on a beige table. In the background, blurred figures of two colleagues are visible, working at their own desks with computers. A green potted plant is positioned near the laptop
Two men are seated at a round table in a bright, modern office space. The man on the left has curly brown hair and a beard, wearing a black knitted sweater, and is smiling. The man on the right has short, tousled hair and is dressed in a grey long-sleeve shirt, gesturing with his hand as he speaks. Both have laptops open in front of them. A black pen holder with colourful pens is on the table, along with a white water bottle

Internal and external communication.

We have provided email marketing solutions for a wide range of clients, from large corporations sending targeted communications to thousands of their employees, to businesses reaching out to their extensive customer base. Our services include crafting engaging, personalised email campaigns, optimising delivery rates, and ensuring content is tailored to meet the needs of diverse audiences. Whether it’s a company-wide announcement, a promotional offer, or a customer loyalty initiative, we help businesses effectively communicate and maintain strong connections with their stakeholders.

Let's work together

If you’re ready to take your email marketing to the next level, We Create Digital is here to help. Contact us today to discuss how we can work together to grow your email list, increase conversions, and build stronger relationships with your audience.

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Take a look at our case studies.

Take your time to explore our work with our clients. We work accross a range of industries and support clients with a variety of backgrounds and needs.
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More than a decade of trusted relationships

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The image features the word "suregreen" in lowercase letters, displayed in a bold white font. Above the text, there are two stylised green leaves, also in white. The background is solid black, creating a strong contrast with the white text and leaves. The overall design conveys a clean and modern aesthetic, suggesting themes of sustainability and nature.
The image features the text "ebmpapst" in a clean, modern font. The letters are white against a black background, creating a strong contrast. The style is minimalist and professional, reflecting a contemporary brand identity. The overall appearance is sleek and straightforward, without any additional graphics or elements.
The image features a logo for MHP Group, consisting of a stylised geometric design on the left and the text "MHP Group" on the right. The geometric design is made up of three stacked shapes that create a 3D effect, while the text is presented in a bold, modern font. Both the design and text are in white against a black background, giving a clean and professional appearance.
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Essex County Council logo featuring three curved swords in a column above the text
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Smart Money People logo with the text in a friendly font on the right, and three circles of differing size on the left.
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