Email marketing.
Email remains one of the most powerful forms of marketing. At We Create Digital, we specialise in crafting email marketing campaigns designed to achieve results. We ensure that your communications stand out in a crowded inbox. Whether you’re aiming to boost engagement, increase sales, or build brand awareness, we tailor each campaign to meet your specific goals.
A technical approach.
Email marketing is a key part of any marketing strategy but often is done without thinking through the technical side. While content is important, if the email never makes it to an inbox, can’t be read on a mobile device, isn’t legible due to poor contrast ratio and has a complicated layout, it will simply be deleted in seconds. We can create bespoke templates for clients to populate with their content, and can provide ongoing support to carry out campaigns.
Making it to the inbox.
Creating a beautiful email is just the start. A huge number of emails are deleted without being read or are never even noticed. Our approach ensures that every email we send is optimised for success, with a focus on deliverability, design, and engagement.
If your email looks like spam, your email client will sometimes choose to not even show it to you. That is a potential sale or new client opportunity wasted in the first step of your email marketing campaign. We handle everything from avoiding spam filters to ensuring your emails are mobile-responsive and easy to read and have relevant preview text. By testing different variables, we continually refine our approach for the best results.
Accessible, legible and responsive.
Once an email has been clicked, you now need to ensure it isn’t deleted straight away. There are a few reasons why someone may hit delete – the biggest one is that they won’t be able to read it.
This may be because the email isn’t accessible and the user is colour blind so the colours mean they can’t see the text. It could be due to the colours having a poor contrast ratio and strain their eyes to read. Or it might be because it isn’t responsive and doesn’t work well on their mobile. We test all emails we produce across nearly 100 devices and email clients to make sure they meet all of these requirements.
At We Create Digital, we ensure that your email marketing campaigns are fully compliant with GDPR regulations. We help businesses obtain explicit consent from subscribers, manage opt-ins and opt-outs efficiently, and maintain accurate records of consent. Our team works with you to create transparent, data-driven email marketing strategies that protect your customers’ privacy while still delivering targeted, engaging content. By partnering with us, you can run effective email campaigns that not only meet GDPR standards but also build trust and enhance your brand’s reputation.
Segmentation and personalisation.
Personalised emails have been shown to drive higher engagement, and our segmentation strategies allow you to send relevant messages to the right people at the right time. We help you segment your email list based on customer behaviours, interests, and demographics, ensuring that each message resonates with its recipient.
Internal and external communication.
We have provided email marketing solutions for a wide range of clients, from large corporations sending targeted communications to thousands of their employees, to businesses reaching out to their extensive customer base. Our services include crafting engaging, personalised email campaigns, optimising delivery rates, and ensuring content is tailored to meet the needs of diverse audiences. Whether it’s a company-wide announcement, a promotional offer, or a customer loyalty initiative, we help businesses effectively communicate and maintain strong connections with their stakeholders.
Let's work together
If you’re ready to take your email marketing to the next level, We Create Digital is here to help. Contact us today to discuss how we can work together to grow your email list, increase conversions, and build stronger relationships with your audience.
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