We’ve been building a platform to solve the admin chaos agencies face - last week, we saw it strike a real chord.
You can’t know if an idea is a good one. Even if it feels right and you’re completely convinced.
We’ve all seen businesses launch products or services with confidence, only to watch them fail. From the outside, it’s baffling. Surely they tested the idea? Ran focus groups? Did a beta launch?
We’ve been developing a new platform for a while now, and these are exactly the questions we’ve been asking ourselves throughout the process.
The idea
We’re building a platform designed to help agencies and businesses manage quotes, track time, schedule tasks, handle support and billing, and much more, all in one place.
Last week, we had a chance to test how it might land with an audience that had never heard of us. At the Tilbury Amazon Innovation Accelerator event, attendees were presented with a problem: a profile of a woman leading an agency, overwhelmed by managing multiple platforms, wasting time switching tools, missing opportunities, and struggling with slow onboarding processes.
It was uncanny; this could’ve been a persona we’d created ourselves.
When our table discussed solutions, the platform felt like the perfect fit. Representatives from AIA and Growth Studio agreed. Another table independently came up with nearly the same idea. For us, it was unexpected but very welcome validation.
Why this matters
We’ve already spoken to many people during development. But most of them know us. This was the first time we’d seen people respond to the concept with no prior relationship, and it resonated.
What makes it different?
Our goal is to eliminate the spreadsheet workaround and remove the need for multiple tools. The core package includes everything you need to manage your business admin, without forcing you into a higher tier full of extras you don’t want.
And if there’s something you need that’s not included? Add it. Modules can be added individually, with no bloated bundles. Still not enough? We’ll build what you need. We keep hearing that “our needs are unique,” but many of the same challenges keep surfacing. So when we build something custom for one business, there’s a good chance it will help another.
Next steps
Ultimately, the only way we’ll know if this platform will succeed is to launch it… and see if people sign up and pay for it.
Nice and easy, right?
