Not all AI agencies are what they claim - here’s why we take a different, honest approach focused on real outcomes, not hype.
The problem with “AI experts”
AI is one of the fastest-moving areas in technology. Every week, new models, tools, and use cases appear. Yet many agencies position themselves as seasoned AI experts with years of experience. The truth: nobody has been working with today’s generation of AI tools for years and years – they simply haven’t existed for that long.
That doesn’t mean experience doesn’t matter. It means you should be cautious of agencies making claims they cannot stand by. When someone says they’ve been delivering AI solutions for years, the first question to ask is: what evidence can you show me?
Why we take a different approach
At We Create Digital, we don’t pretend to have a long history with tools that are barely a few years old. What we do have is 14 years of solving problems for businesses using digital tools, combined with a team that lives and breathes development. Our developers code in their spare time, experiment with new technologies, and genuinely love what they do. For us, AI is the latest tool in the toolkit – one we are learning, testing, and applying every week.
This makes our approach different: we are not in the business of hype. We are in the business of using technology responsibly to solve real problems.
Asking the right questions of any AI agency
If you’re considering working with an AI agency, here are the questions you should be asking – and the answers we think you should expect:
What experience do you actually have with AI?
Look for concrete examples, not just buzzwords. Has the agency built real AI applications? Do they have live case studies to show?
How do you stay up to date with AI developments?
AI changes too quickly for past experience to be enough. Ask how the agency learns, tests, and adapts to new developments.
What happens if AI is the wrong solution?
A good agency will tell you if AI isn’t the right fit. Sometimes the smarter solution is a simpler digital tool.
How do you make sure AI is safe and reliable?
You should expect to hear about guardrails, data controls, and testing, not just promises.
Our honest approach to AI development
Above are the same questions we would ask if we were in your position. So here’s what you can expect when working with us:
- No exaggerated claims – we won’t sell you decades of AI expertise, because that doesn’t exist.
- Evidence and examples – we will show you real projects we’ve worked on and explain what worked, what didn’t, and why.
- Focus on your business, not just the tech – before suggesting AI, we assess your goals, challenges, and opportunities.
- Continuous learning – our team is committed to testing and applying the latest developments. AI isn’t a one-off skill, it’s an ongoing practice.
- Problem-solving mindset – AI is exciting, but it’s not magic. We see it as part of a broader digital strategy, and we use it where it makes sense.
Why honesty matters in AI projects
AI can be powerful, but it can also be misused. If an agency overpromises, you risk ending up with a system that doesn’t deliver, is too complex to manage, or costs more than it returns. That’s why honesty is one of the most important qualities you should look for in an AI partner.
We’d rather lose a project by being upfront than win one by making promises that can’t be kept. Over the last 14 years, this honest, problem-solving approach is what’s built our reputation in digital, and it’s the same approach we apply to AI today.
Building trust through transparency
Our commitment is simple:
- We explain what AI can do, and what it can’t
- We show you real examples of our work rather than rely on hype and baseless claims
- We design AI solutions to integrate with your existing tools so they improve efficiency rather than slow you down
- We build in safeguards to keep data secure and outputs reliable.
- Transparency builds trust – and trust is what allows AI projects to succeed.
The bottom line
AI is not about claiming expertise. It’s about applying a new set of tools responsibly, with the right checks and the right mindset. At We Create Digital, we bring the same problem-solving approach that has served our clients for over a decade, with a team that loves digital and is always learning.
So, how are we different? We don’t award ourselves the title of AI experts. We prove our value through honest advice, continuous learning, and practical solutions that deliver real results.
