2024 has been an interesting year for the world so far. Perhaps the biggest changes, however, have not been quite as devastating as a giant hurricane, nor as dramatic as an election. They happened in a world not visible without the use of a device: the online world.

The internet in 2024 is a constantly shifting and evolving marketplace. When considering specific habits between individuals in the retail space and business users in a commercial setting, there are some interesting insights and trends that have begun to emerge.

AI generated content is widely considered to be quite advanced now with the rise of chat GPT. The question is, can AI generated content be recognised and is it a good idea to use AI content for SEO?

There are key factors which can have a giant impact on the way a company utilises digital marketing. In order to be effective, these factors should be well understood and utilised to promote long-term growth.

There are simple technologies and approaches which have empowered companies to take big leaps forward. Here we will discuss five key technology advances that most companies can use to enhance their online presence, easily and cost-effectively.

With the rise of artificial intelligence (AI), should companies start to think differently about content and how can they leverage these new tools themselves to help grow sales? 

Ethical analytics has one clear aim: To ensure a clear and structured approach to collecting data in a way that fundamentally complies with data protection laws and whose primary purpose is not the collection of personal information in order to sell to third parties. 

Google’s featured snippets have become important to SEO strategy. We examine how it may affect you and ways to use them effectively.

There are some key reasons customers abandon their shopping cart. We take a quick look at eCommerce best practice and things to be aware of.

Has your website been hit with toxic backlinks? We take you through what toxic backlinks are, why they are so bad and what you can do about them.

We explore the key differences between landing pages vs home pages and explain the main points you should be looking out for.

These key SEO techniques in 2022 will help you to boost organic traffic and perform well in Search Engine Results Pages (SERPs).

Is SEO dead? Does Google really only rank fresh content? We take a look at 5 common SEO myths and explain why you should ignore them.

Did you know that updating old blogs is just as effective as posting new ones? Read our guide to find out how to effectively update your content.

Do you have budget for digital marketing but are unsure where to spend your money? We go through SEO, PPC and Facebook ads to help you make your decision.

SEMrush is an SEO tool which allows users to perform keyword research, competitor analysis, and marketing optimisation. It’s our main SEO tool of choice – read on to find out why we rank it higher than its competitors.

Follow our top tips for SEO – some crucial dos and don’ts to help you succeed online.

Mobile-first is more crucial than ever thanks to Google’s new index.