Many companies we work with supply products to both trade (or commercial) customers and also provide products and services to retail customers. Often they have concerns about how they can provide a single website that meets the needs of both customer types effectively. 

There are key factors which can have a giant impact on the way a company utilises digital marketing. In order to be effective, these factors should be well understood and utilised to promote long-term growth.

With the rise of artificial intelligence (AI), should companies start to think differently about content and how can they leverage these new tools themselves to help grow sales? 

Many businesses know and use Digital Advertising to help them identify customers who are ready to purchase and who may be receptive to their marketing. New research highlights the need for companies in the B2B space understand the drivers behind decision-making and make sure their brand is in the mind of purchasers.

We take a look at some of the biggest shifts in Marketing to be aware of right now and some insight into how this may affect you.

One of the key drivers in Marketing is often overlooked; the power of regret in decision making. We explore the different types of regret.