Understanding Digital Advertising
Understanding Digital Advertising

Many businesses know and use Digital Advertising to help them identify customers who are ready to purchase and who may be receptive to their marketing. New research highlights the need for companies in the B2B space understand the drivers behind decision-making and make sure their brand is in the mind of purchasers.

Hector Westcroft

Written by Hector Westcroft

Ethical Analytics
Ethical Analytics

Ethical analytics has one clear aim: To ensure a clear and structured approach to collecting data in a way that fundamentally complies with data protection laws and whose primary purpose is not the collection of personal information in order to sell to third parties. 

Hector Westcroft

Written by Hector Westcroft

Marketing predictions for 2022 (and beyond)
Marketing predictions for 2022 (and beyond)

We take a look at some of the biggest shifts in Marketing to be aware of right now and some insight into how this may affect you.

Hector Westcroft

Written by Hector Westcroft

Wordpress Website Updates 2022
WordPress Website Updates 2022

Over the past 6-12 months there have been a number of updates to the different elements of are used to display WordPress websites. These elements require regular updates for security.

Hector Westcroft

Written by Hector Westcroft

The power of regret in Marketing
The power of regret in Marketing

One of the key drivers in Marketing is often overlooked; the power of regret in decision making. We explore the different types of regret.

Hector Westcroft

Written by Hector Westcroft

TLDR: The Google of Tomorrow
TLDR: The Google of Tomorrow

Google’s featured snippets have become important to SEO strategy. We examine how it may affect you and ways to use them effectively.

Hector Westcroft

Written by Hector Westcroft

4 reasons eCommerce customers abandon their cart (and what to do about it)
4 reasons eCommerce customers abandon their cart (and what to do about it)

There are some key reasons customers abandon their shopping cart. We take a quick look at eCommerce best practice and things to be aware of.

Hector Westcroft

Written by Hector Westcroft

Are toxic backlinks hurting your website? 
Are toxic backlinks hurting your website? 

Has your website been hit with toxic backlinks? We take you through what toxic backlinks are, why they are so bad and what you can do about them.

Hector Westcroft

Written by Hector Westcroft

Landing page vs home page: What’s the difference?
Landing page vs home page: What’s the difference?

We explore the key differences between landing pages vs home pages and explain the main points you should be looking out for.

Hector Westcroft

Written by Hector Westcroft

6 minute read

10 Key SEO Techniques To Boost Organic Traffic [2022]
10 Key SEO Techniques To Boost Organic Traffic [2022]

These key SEO techniques in 2022 will help you to boost organic traffic and perform well in Search Engine Results Pages (SERPs).

Hector Westcroft

Written by Hector Westcroft

15 minute read

Web Developer Job Opportunity
Web Developer Job Opportunity

We are hiring an experienced web developer to join our small, friendly and hard-working agency based in Coggeshall, Essex.

Hector Westcroft

Written by Hector Westcroft

4 minute read

QR Code Generator - a subscription service
QR Code Generator – a subscription service

Our QR code generator allows you to create bespoke QR codes designed to increase functionality and help you stand out from competitors.

Hector Westcroft

Written by Hector Westcroft

6.5 minute read

5 common SEO myths you should ignore in 2021
5 common SEO myths you should ignore in 2021

Is SEO dead? Does Google really only rank fresh content? We take a look at 5 common SEO myths and explain why you should ignore them.

Hector Westcroft

Written by Hector Westcroft

Getting ready for Web Vitals 2021
Getting ready for Web Vitals 2021

We explain what Web Vitals are, why they were introduced and how to get your website ready for Google’s Web Vitals update in May 2021.

Hector Westcroft

Written by Hector Westcroft

Why web sustainability should be a ranking factor for websites
Why web sustainability should be a ranking factor for websites

Did you know that websites contribute to 2% of global carbon emissions? We explore the carbon emissions associated with websites and internet usage.

Hector Westcroft

Written by Hector Westcroft

What is MVP? A quick guide to MVP and websites
What is MVP? A quick guide to MVP and websites

We explain the concept of Minimal Viable Product (MVP) and if it’s still the best strategy for product development.

Hector Westcroft

Written by Hector Westcroft

Why we got Cyber Essentials - and you should too
Why we got Cyber Essentials – and you should too

Learn what Cyber Essentials is and why your organisation would benefit from this government-backed scheme.

Hector Westcroft

Written by Hector Westcroft

A quick guide to using Yoast: adding metadata and social information
A quick guide to using Yoast: adding metadata and social information

A quick guide to using Yoast to add your metadata and social information.

Hector Westcroft

Written by Hector Westcroft

All public sector websites should now be accessible - so are they?
All public sector websites should now be accessible – so are they?

The deadline for public sector websites to be accessible passed in September 2020. So has anything changed?

Hector Westcroft

Written by Hector Westcroft

9 minute read

SEO: How to teach an old blog new tricks [New Guide]
SEO: How to teach an old blog new tricks [New Guide]

Did you know that updating old blogs is just as effective as posting new ones? Read our guide to find out how to effectively update your content.

Hector Westcroft

Written by Hector Westcroft

6.5 minute read

SEO, PPC and Facebook Ads - how to choose?
SEO, PPC and Facebook Ads – how to choose?

Do you have budget for digital marketing but are unsure where to spend your money? We go through SEO, PPC and Facebook ads to help you make your decision.

Hector Westcroft

Written by Hector Westcroft

10 minute read

Apple vs Android - how to choose?
Apple vs Android – how to choose?

Do you know the differences between Apple and Android? Are you trying to make a decision on sticking or switching? Find out what we think about these two rivals.

Hector Westcroft

Written by Hector Westcroft

10 minute read

The Importance of Persuasion Influence in Digital Marketing
The Importance of Persuasion Influence in Digital Marketing

Learn how to persuade and influence your readers through certain techniques that can boost your business.

Hector Westcroft

Written by Hector Westcroft

6 minute read

Christmas day out
Christmas day out

It’s that time of the year where we are getting festive and taking some time out of the office. We’re classing this one as training given the new skills we’ve all picked up.

Hector Westcroft

Written by Hector Westcroft

3.5 minute read