In an era marked by growing environmental concerns, businesses across the globe are increasingly recognising the importance of sustainability and reducing their carbon footprints. One crucial way that can help businesses achieve these goals is carbon accounting.
5 online tools to empower your website for success
In this article, we explore five powerful online tools that can help you to improve your website’s performance, enhance user experience, and make data-driven decisions for your business growth.
Google Analytics and the impending migration date
Last year Google announced that from July 1st 2023, Universal Analytics will no longer be available for processing data and if people want to continue to use Google Analytics then it must be through the GA4 platform.
Is content still King? The rise of AI content generation (and what it means for marketing)
With the rise of artificial intelligence (AI) in recent years, the digital landscape has shifted and it is likely to bring significant changes in some of these areas. The question is, should companies start to think differently about content and how can they leverage these new tools themselves to help grow sales?
Another sustainable website launched
We have worked with the North Essex Economic Board to produce their new website and we are proud to say that it produces less carbon than 95% of other websites*.
1% for the Planet
We have joined 1% for the Planet as members of their network. One Percent for the Planet members assist nonprofit organisations that protect land, forests, rivers, oceans and also encourage sustainable methods of energy production.
Understanding Digital Advertising
Many businesses know and use Digital Advertising to help them identify customers who are ready to purchase and who may be receptive to their marketing. New research highlights the need for companies in the B2B space understand the drivers behind decision-making and make sure their brand is in the mind of purchasers.
Ethical analytics has one clear aim: To ensure a clear and structured approach to collecting data in a way that fundamentally complies with data protection laws and whose primary purpose is not the collection of personal information in order to sell to third parties.
Marketing predictions for 2022 (and beyond)
We take a look at some of the biggest shifts in Marketing to be aware of right now and some insight into how this may affect you.
WordPress Website Updates 2022
Over the past 6-12 months there have been a number of updates to the different elements of are used to display WordPress websites. These elements require regular updates for security.
The power of regret in Marketing
One of the key drivers in Marketing is often overlooked; the power of regret in decision making. We explore the different types of regret.
TLDR: The Google of Tomorrow
Google’s featured snippets have become important to SEO strategy. We examine how it may affect you and ways to use them effectively.
4 reasons eCommerce customers abandon their cart (and what to do about it)
There are some key reasons customers abandon their shopping cart. We take a quick look at eCommerce best practice and things to be aware of.
Are toxic backlinks hurting your website?
Has your website been hit with toxic backlinks? We take you through what toxic backlinks are, why they are so bad and what you can do about them.
Landing page vs home page: What’s the difference?
We explore the key differences between landing pages vs home pages and explain the main points you should be looking out for.
10 Key SEO Techniques To Boost Organic Traffic 
These key SEO techniques in 2022 will help you to boost organic traffic and perform well in Search Engine Results Pages (SERPs).
Web Developer Job Opportunity
We are hiring an experienced web developer to join our small, friendly and hard-working agency based in Coggeshall, Essex.
QR Code Generator – a subscription service
Our QR code generator allows you to create bespoke QR codes designed to increase functionality and help you stand out from competitors.
5 common SEO myths you should ignore in 2021
Is SEO dead? Does Google really only rank fresh content? We take a look at 5 common SEO myths and explain why you should ignore them.
Getting ready for Web Vitals 2021
We explain what Web Vitals are, why they were introduced and how to get your website ready for Google’s Web Vitals update in May 2021.
Why web sustainability should be a ranking factor for websites
Did you know that websites contribute to 2% of global carbon emissions? We explore the carbon emissions associated with websites and internet usage.
What is MVP? A quick guide to MVP and websites
We explain the concept of Minimal Viable Product (MVP) and if it’s still the best strategy for product development.
Why we got Cyber Essentials – and you should too
Learn what Cyber Essentials is and why your organisation would benefit from this government-backed scheme.
A quick guide to using Yoast: adding metadata and social information
A quick guide to using Yoast to add your metadata and social information.
All public sector websites should now be accessible – so are they?
The deadline for public sector websites to be accessible passed in September 2020. So has anything changed?
SEO: How to teach an old blog new tricks [New Guide]
Did you know that updating old blogs is just as effective as posting new ones? Read our guide to find out how to effectively update your content.
SEO, PPC and Facebook Ads – how to choose?
Do you have budget for digital marketing but are unsure where to spend your money? We go through SEO, PPC and Facebook ads to help you make your decision.
Apple vs Android – how to choose?
Do you know the differences between Apple and Android? Are you trying to make a decision on sticking or switching? Find out what we think about these two rivals.
The Importance of Persuasion Influence in Digital Marketing
Learn how to persuade and influence your readers through certain techniques that can boost your business.
Christmas day out
It’s that time of the year where we are getting festive and taking some time out of the office. We’re classing this one as training given the new skills we’ve all picked up.